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5 Blogging Habits That Will Turn You Into A Full-Time Blogger

April 3, 2017 by Marc Guberti Leave a Comment

blogging

The blogging habits we use to guide us play a significant role in our content marketing efforts.

The most successful bloggers live by a series of habits that guide them through the world of blogging. Blog traffic comes easy to these individuals who enjoy hundreds of thousands of monthly visitors.

As part of my New Year’s resolution to surpass 100,000 monthly visitors, I decided to analyze these successful bloggers to see what makes them tick. How do they surpass 100,000 monthly visitors, and how can I achieve the same results?

With this in mind, I’ve written a blog post that details the habits successful bloggers use to attain their goals. There are five blogging habits you should develop if you want to become a full-time blogger.

#1: Write At Least 1,000 Words Per Day

No one said blogging would be easy. This first habit is perhaps the most important because you can’t promote content until you’ve created it.

Not only does writing content matter, but writing lengthy content matters, too. Most blog posts featured on the first page of Google search results exceed 2,000 words.

Writing at least 1,000 words a day will give you a total of 7,000 words each week that you can dedicate to your blog. If you write 2,000-word blog posts, you’ll have at least three blog posts every week.

However, some bloggers write even lengthier content more frequently and consistently. That’s why 1,000 words per day is the absolute minimum. But if you manage to write over 1,000 words, even better.

Writing 1,000 words per day requires time, and time is more scarce than ever. So how is it possible to accomplish this goal every single day?

The best way to free up your time is by outsourcing work to freelancers. If it weren’t for outsourcing, I wouldn’t be able to accomplish many other important tasks for my business.

I simply wouldn’t be able to write lengthy blog posts, produce one YouTube video every day, create training courses, or write books. Many of my ventures would be sidelined if I tried to do all of the work by myself. And I’m always looking for more ways to outsource my business.

The more you outsource, the more time you create for yourself.

With that said, you also need to use your own time productively. Many distractions will try to keep you from writing 1,000 words each day, but with practice, you can overcome them.

Most distractions are a result of bad habits. The best way to eliminate these bad habits is to replace them with better habits such as writing more content for your blog and reading books during your breaks.

Plus, writing 1,000 words a day will make you a better writer. Value will begin to come naturally. The challenge is to write valuable content even when you’re pressed for time.

#2: Conduct Research For Every Piece You Write

For every blog post you publish, you should conduct a massive amount of research. In the past, I would write lengthy blog posts without doing research, and then wonder why I wasn’t getting any long-term traffic.

But ever since I’ve added research to my content marketing efforts, my traffic has gone up. Many of the top bloggers I analyzed conduct hours of content research just to write one great blog post. And it makes sense because linking to great content benefits both you and your readers.

Your readers are getting higher quality content (and are more likely to share it), and you get more search engine traffic. Talk about a win-win. And there are more benefits to linking out than just that: Here’s the complete list from SEO Moz.

Each time you write a blog post, expand upon it by linking to other relevant blog posts found that help strengthen your content. Adding these links helps your blog grow, regardless of whether the links lead to your own content (internal links) or to someone else’s content (external links).

The benefit of internal linking is that people will spend more time on your blog, lowering your bounce rate (likelihood of someone leaving after viewing one page/post on your blog). And a lower bounce rate will help your SEO efforts.

External links to high-authority sites let search engines know that your blog also has authority. Since you’re promoting quality content, search engines think your content must also contain value, pushing it higher up the search engine rankings.

Content research takes a significant amount of time, but you’ll end up with a more valuable blog post. Readers will engage with it for longer periods of time and you’ll get more traffic.

I like to Google my way to the articles that I link to in my blog posts. And sometimes I use other tools for my content research.

Conducting content research becomes much easier as you spend more time writing content and engaging with people in your niche.

#3: Ask Questions To Expand Your Content

Have you ever finished a blog post only to realize that it’s too short for search engines? I have, several times, but not anymore. Before I reveal what I did differently, I’ll tell you what I was doing wrong.

For a blog post like this, I would have come up with the title and jotted down the five tactics I intended to mention within the post. While this approach made it easy to crank out content, I’d often get stuck at a little over 1,000 words. Sometimes I’d fall short at 800-900 words.

Now that never happens. Why? Because I ask myself questions that naturally make my content longer. Socratic questioning (asking yourself questions) is a form of conversation that has been used for thousands of years, and it still works today.

For all of the tactics I discuss in this blog post, I asked myself three questions. When asking these questions, I saw myself as a reader who wanted to learn as much as possible from this blog post.

What are three things people want to know about this particular tip? What would they ask?

By anticipating these questions in advance, I no longer have to worry about word count. Since I focus less on increasing word count, I have more time to focus on providing a better experience.

Here’s an example of an outline I did for the 4th habit I mention in this blog post:

#4: Follow The 80/20 Rule

•What is it?

•How do I market myself most effectively?

•How do I make it easy?

Keep this outline in mind when we get to the 80/20 rule.

Asking three questions definitely adds time to my outline process, but only by about 3-5 minutes, and it’s worth it when you consider my final draft.

So I may spend 5-10 minutes expanding upon my outline with thoughtful questions, depending on how long the outline is to begin with. But, in every case, it never takes an entire day.

I just write down the first three questions that come to mind. If I struggle to think of a third question, I leave it alone and address the next portion of my outline. I don’t want to sit around and ponder because I know I’ve got a behemoth of a blog post ahead of me.

The cool thing about using Socratic questioning is that you turn each of your tactics (or in this case, habits) into a mini blog post. You’ll want to write a blog post that contains a series of mini blog posts all wrapped up into one because that’s how you provide massive value that ranks well with search engines.

Creating an outline like this is easy. Writing the content is simple, albeit time consuming. But the more time you open for yourself, the more you serious you are about blogging.

#4: Follow The 80/20 Rule — 80% marketing, 20% content creation

The 80/20 rule is also known as Pareto’s Principle. With this principle, 80% of your results come from 20% of your efforts.

This 80/20 rule for blogging slightly different. It asks that you spend 80% of your time marketing your content and only 20% of your time actually creating content.

Thus, if it takes you an hour to write a blog post, you should spend four more hours marketing it. And since the Socratic questioning technique mentioned above increases your writing time, your marketing time will also increase.

Of course, you can skip the marketing all together, but you won’t get very far with your blog. There’s simply too much content, and competition, on the web. You’re not just creating content. You’re creating a content brand.

And just like any other business, your brand needs effective marketing to become a surefire winner. Successful bloggers write a bunch of epic blog posts, but their marketing efforts are why we end up reading them.

Most of the efforts you’ll make as a successful content marketer involve connecting with other bloggers. In an interview, Neil Patel explained that, when he was getting started, he would contact anywhere from 400-500 people about his new blog post.

He asked each person to share his latest blog post. Neil found these people using BuzzSumo, his go-to content marketing tool (he refers to it as God’s Gift To Marketers).

BuzzSumo lets you see everyone who has shared popular blog posts in your niche. You can then contact these people and let them know about your own blog post.

Of course, you can try to hunt down these people on social media, but it’s much more time consuming. The best way to do it for free is to use a social network’s search engine and search a blog post’s title.

Here’s what it would look like on Twitter if, for example, you wanted to search for my guest post 5 Ways To Flood Your Blog With Traffic Using Pinterest (currently my most successful guest post).

However, this strategy takes FOREVER and BuzzSumo does the same thing much faster. If you can fit $99/mo into your budget, BuzzSumo is a worthwhile investment for your content marketing efforts.

Regardless of which option you use, contacting hundreds of people involves a lot of work on your part. The best thing you can do to cut down your work time is to create a rubric message.

Rather than re-write the same email over and over, you can simply copy and paste the body of the email and change a few things to personalize it (addressing each person by his or her first name, for example).

#5: Voraciously Read Other Blogs

Successful bloggers constantly read other people’s blogs. If you look at any of their blog posts, you can tell they’ve read several other blog posts on the subject before finishing their own.

You wouldn’t be shocked to hear that authors read several books before writing their own. So it should come as no surprise that bloggers read several blog posts before writing their posts.

Sometimes a blogger will write two blog posts back to back, but even then, intense research goes into each one. The research is based on blog posts that were read in advance.

However, successful bloggers don’t just read any blog on the web. They read blogs related to their niche. They want to gather as much insight as possible. But they also want to see what’s working for audiences in their niche.

Which pull-words result in more engagement? How is this blogger getting more shares? How is the blogger making revenue? Successful bloggers ask themselves all of these questions, and they find the answers by conducting research.

During this exploration, more content ideas emerge. And it’s easier to learn something when you actively write about what you are learning. By repeatedly writing content about subjects they want to master, bloggers eventually become experts in their field.

Try to read other people’s content for at least 30 minutes every day. The great thing about blogs is that they’re available online as compared to books (unless you read eBooks, but I prefer paperbacks).

If you have your smartphone with you, you can easily search for blog posts anytime you’re waiting for something to happen. Read a blog post while you’re waiting for a performance to begin. If you are waiting for an Uber driver, read a blog post until he shows up.

As you read, take notes on what you learn and write down content ideas as you go. That way, you’ll be armed with more knowledge that you can refer to within your next blog post.

In Conclusion

The most successful bloggers spend hours upon hours in a given day on their blogs. They treat their blogs like a full-time brand because that’s exactly what they are.

You may only be able to commit to your blog part-time, but you can still live by these blogging habits. A blog post like this is a lot to soak up in one sitting. However, you can always start small and build upon these success habits.

Habits by nature are obtained through gradual development. Out of every success tactic I came across during my analysis, contacting 400-500 people for each of my blog posts seemed the most daunting.

Why does it have to be 400-500? Why not start with 10? You can then inch your way towards 20 people, 30, 40, and gradually make your way to the 400-500 threshold.

Neil no longer contacts 400-500 people every time he writes a new blog post. Why? Because he doesn’t have to. But when he was just getting started, he made those contacts in order to build momentum.

All of these habits will become easier over time and yield greater results as you exert more effort towards each.

Now Here’s What I Want From You

Which of these habits do you think is most important? Do you have a 6th habit for us?

Have a question for me? Leave a comment now. I read them all!

And if you know anyone else who needs this burst of insight, please be sure to pass it on.

[Tweet “5 #Blogging Habits That Will Turn You Into A Full-Time Blogger.”]

If you’re new here, join my mailing list using the form below. You’ll get a ton of free content just like this.

Until next time,

-Marc

*image credit: Pixabay.com

7 Secrets To Find Your Target Audience

March 25, 2017 by Marc Guberti 4 Comments

Every marketer’s mission is to find, and understand, their target audience. Once you find your audience, you’ll come in contact with people who warmly receive your message.

My target audience doesn’t consist of music lovers. You may love music, but you’re probably here to learn about digital marketing and productivity. If you want to learn how to play the guitar, this blog isn’t for you.

We all know the importance of a target audience, but how do you find YOUR target audience? That’s what this blog post is all about!

#1: Identify Your Target Audience

If you don’t know who you’re trying to reach, you’ll struggle to find your target audience. Before you do any research or write any new content, you first need to understand exactly who you are trying to reach.

Instead of thinking of your target audience as a large group of faceless people, think about one person who would be interested in hearing your message. Is this person a guy, a gal, or does it matter? My brand is for guys and gals alike, but other brands like WBENC cater more to women.

When I began to identify my target audience, I asked myself the following questions:

What are their goals?
What problems do they have?
Where do they work?
What is their age and occupation?
Where do they hang out on- and offline?
Who are their friends?
What do they do for fun?
How do they think and feel?
What leg of the journey are they in right now (beginner, intermediate, or advanced)?

Try to answer these questions as specifically as you can, you should create customer personas for each use case, or user type, relevant to your product or service.

At the most basic level, personas allow you to personalize your marketing for different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, segment according to your buyer personas to tailor your messaging according to what you know about each.

Here are some practical methods for gathering that information:

Interview customers either in person or over the phone to discover what they like about your product or service.
Look through your contacts database to uncover trends about how certain leads or customers find and consume your content.
Take into consideration your sales team’s feedback on the leads they are interacting with most. What types of sales cycles does your sales team work with? What generalizations can they make about the different types of customers you serve best?

You can also use the forms on your website to capture important persona information. For example, if your personas vary based on company size, ask each lead for information about company size on your forms. You could also gather information on what forms of social media your leads use by asking a question about social media accounts.

In sum, for each persona you should identify background, demographics, identifiers such as demeanor and communication methods, goals, challenges (and how you meet them), plus real quotes and common objections.

Once you identify your buyer personas, you should try to provide free value that matches the needs and preferences of each. For example, one individual within my audience suggested that I write a blog post about finding your target audience.

This individual certainly isn’t the only person who wants to find and grow a target audience, but he or she likely represents others in my audience who have similar questions. I wrote this blog post for that individual, but by so doing so, I will reach other members of my audience at the same time.

In the beginning, you’ll do an intense amount of investigative work to understand your target audience. But once they start embracing your content, your audience will begin to grow by default.

#2: Grow A Targeted Social Media Audience

Social media is a free tool that helps content creators grow a target audience. Most social networks follow the same path to growth.

Find an influencer in your niche
Follow that person’s newest followers
Watch your own follower counts grow

If you use this tactic, day after day, you could end up with results like this:

target audience

Growing my Twitter account in this way has resulted in 100,000+ people visiting my blog every year from Twitter alone. The additional social media traffic also has a significant impact on my SEO traffic.

However, simply following others doesn’t guarantee people will follow you back. To earn a follow, you must be worthy of that follow. More importantly, you’ll never be worthy of everyone’s follow. Rather, you want to position yourself in such a way that you attract followers who are part of your target audience.

You can do this by posting valuable content to your social networks. Valuable content is defined as content that helps specific people. With this definition, each person has a different view of what value means. Fashion articles don’t provide much value to me, because I’m not very interested in fashion.

On the other hand, a productivity book would grab my attention and provide me with an immense amount of value (as long as it’s a great book). Not everyone will like your content, and that’s okay. Stay focused on your target audience and the rewards will come.

This is how you find your target audience on social media: find people of interest and make it as easy as possible for them to find you, follow you, and consume your content.

Once you start growing your target audience, you’ll want them to perform certain actions. You may want your social media followers to join your email list, for example.

Some people try to push their social media followers through their sales funnel, directly from the networks themselves, but this tactic almost always results in failure.

You shouldn’t promote your products directly on social media, at least not very often. However, social media is a brilliant indirect sales machine.

Promote your call-to-actions daily to increase sign-ups. For my Twitter strategy, I tweet one of my landing pages every hour. I even have a pinned tweet of my landing page that generates powerful social proof for my offer.

target audience

If you want your audience to perform a certain action, put that call-to-action in front of your target audience as much as possible without being annoying. You may be surprised to hear that tweeting your landing page every hour isn’t annoying if you’re generally tweeting about other things every 10 minutes.

But on Facebook, and most other social networks, you shouldn’t promote your landing page at that frequency. The best way to determine the ideal frequency for any social network is to experiment. I experimented with my tweeting frequency 10 different times before I decided on my current plan of action.

As you grow your social media audience, it will take additional time to engage in consistent interaction and to provide even more high-value content. At this stage, you may want to outsource certain tasks to lighten your social media, and overall, workload.

Outsourcing helps keep these various tasks from taking over your work day. You’ll have more time to explore new opportunities and build upon the opportunities you’re currently pursuing.

When outsourcing, just make sure you don’t over reach. The ideal approach is to grow your freelancer army gradually.

#3: Answer Questions On Quora

Quora is perhaps one of the most underrated sources of blog traffic. Not only will you increase your blog traffic, you’ll also find your target audience in a powerful way — through their questions.

Quora is a social networking site that has 160,000 monthly users who ask questions and submit answers. Back in 2015, Quora’s CEO, Adam D’Angelo had this to say about Quora’s traffic.

quora ceo post

Wouldn’t you want a slice of that pie… especially if it helps you find your target audience?

I make it a goal to answer at least three questions on Quora every day. That way, my content gets seen by more people. The case study I mentioned earlier does a good job at depicting how Quora can lead people in your target audience to your blog.

While I currently don’t get enough results worthy of a case study, it’s great to know that a good number of people are viewing my answers.

target audience

I posted most of these answers several weeks ago. Here are the initial spikes I got when the answers were recently published:

target audience

As you can see, answering questions won’t lead to immediate gratification from your stats. But if you continue answering questions, hundreds, thousands, or even millions of people will eventually view your answers on a daily basis.

Plus, they make for great starting points for future blog posts.

Getting this many views on Quora requires that you consistently answer questions from your target audience. I personally prefer to answer as many questions as possible, regardless of popularity.

Most questions on Quora have the potential to spread like wildfire. A good rule of thumb is to answer questions that have under 10 responses and little more than 10 followers. These questions have more potential to spread, and if you answer first, you’re in a position to reap most of the traffic.

On Quora, the first few answers tend get more views and traction than those that follow. But sometimes you can piggyback off a popular question with hundreds of answers and still get a lot of views.

In the beginning, I advise that you answer at least three questions each day and don’t focus on getting more views. Once you get comfortable with answering questions, then get serious about increasing your views.

If you answer a lot of questions related to a particular topic, you can set up notifications. With a preset notification, you’ll receive emails with new questions related to the topic. This way, you are often one of the first people to answer the question.

Answering questions first puts you in a position to get more views and earn more respect from the person who asked the question, and everyone else who reads your answer.

#4: Comment On Blogs In Your Niche

Some people believe that commenting on blogs in your niche to increase traffic is a futile approach. If you’re one of those people, then marketing guru Neil Patel disagrees with you. Commenting on blogs in your niche (and your guest posts) still matters. The reason is simple:

That’s where you find your target audience.

Your target audience doesn’t only read your blog. They read other people’s blogs, too. If my visitors read a post on Jeff Bullas’ Blog, and see my comment at the bottom, they are instantly reminded of another blog they can visit.

At the same time, if I get the original blogger’s attention, I am scoring points for my influencer marketing efforts. It’s easy to get an influencer’s attention simply by leaving a comment on his or her blog. For instance, if you leave a comment on this post, I will certainly respond.

When you leave a comment on someone else’s blog, make sure it provides value. To provide value in a comment, you can either add some relevant insights or ask a great follow-up question, which indicates that you took the time to read the entire post.

Your comment will attract attention from incoming visitors and possibly garner a response from the person who wrote the blog post. However, don’t use comments to promote your own content.

Linking to your blog or landing page within the comment itself is a big no-no. But you often get the chance to include a link to your website and/or landing page before you even begin typing your comment.

My advice for commenting on other blogs is to avoid commenting simply for the sake of leaving a comment. When you reach the end of a blog post, leave a comment only if you can add value to the conversation. It only takes 30-45 seconds and, more often than not, will result in more exposure.

#5: Engage In Twitter Chats Related To Your Niche

A great way to find your target audience is by engaging in Twitter chats related to your niche. Twitter chats usually take Twitter by storm and sometimes end up as trending topics… as long as there’s not a football game at the same time.

While Twitter chats are rare finds, you’ll often come across recurring Twitter chats that take place every week or month. Every time these Twitter chats occur, engage with the people who use the dedicated hashtag, and follow them. You’re bound to get many follow backs from people interested in your niche.

Right now, Tweet Reports is the best tool for finding Twitter chats. Simply subscribe to various bloggers and brands within your niche and pay attention to when they’re conducting Twitter chats.

#6: Pay Attention To Where You Spend Your Time

When you begin the journey to find your target audience, always remember that you are also part of the audience you seek. My target audience consists of people conscious of their productivity and eager to get better digital marketing results.

I’m also a part of that audience. I read blog posts related to digital marketing and have bought more productivity books than I can count. I’m not the only person in my target audience reading those blog posts and buying those books. I can reach people in my target audience simply by leaving a trail of where I go and what I do.

That’s why I encourage you leave a comment on blog posts that you read from start to finish. People who read the entire post are more attentive. They often scroll and read comments. If you don’t spend enough time consuming the content within your niche, you are stunting your growth. Expand upon your knowledge so you can provide more valuable content and give your target audience more reasons to pay attention to your brand.

#7: Partner With Influencers In Your Niche

You’ll spend countless hours in the pursuit of identifying and finding your target audience. But there’s one method to turbocharge your results. This method is to partner with influencers in your niche. Here’s how it works:

Contact an influencer in your niche with a similar audience size as your own
Agree to promote one another’s content or landing page
As your email lists grow, new subscribers benefit both sides

You can make this process easier with an affiliate program that rewards people for getting people to subscribe to your email lists. And you can take this method to an entirely new level by hosting a virtual summit. Virtual summits can do wonders for email list growth and income.

In Conclusion

You must be willing to commit countless hours of your time to spread your message in order to reach the right people. The best way to find your target audience is to understand where they hang out online and build a presence there.

That’s why I have a big presence on several social media platforms. It’s the reason why I take the time to answer questions on Quora, and leave comments at the end of every blog post I read.

This series of actions, carried out over a long period of time, will most certainly result in a goldmine of traffic that helps you prosper.

Now Here’s What I Want From You

What are your thoughts on finding a target audience? Did you find any of the insights in this post especially useful?

Have a question for me? Sound off in the comments section below. I read them all 🙂

And if you know anyone else who may benefit from this post, please be sure to pass it on.

[Tweet “7 Secrets To Find Your Target Audience.”]

And if you’re new here, join our mailing list! The form is below. You’ll get a ton of free content just like this.

-Marc

*image credit: Pixabay.com

10 Ways To Get More Video Views

March 14, 2017 by Marc Guberti Leave a Comment

The moment you publish your latest video, you’re hoping it gets as many views as possible. But as we all know, hoping isn’t enough. But hope built around action will create possibility and generates the results you want.

The more effort you put into video creation and marketing, the more visibility you’ll get from each video. If you’re not creating video, then you are missing out on an array of benefits. Consider:

Mobile video consumption rises 100% every year on YouTube
Including a video on your landing page can increase conversions by 80%
90% of users say that a product video helps their decision process
1/3 of all online activity is spent watching video

HubSpot compiled this information and more into a stunning infographic. Bottom line: video is engaging and has become an integral part of our culture.

If you’re not honing in on video views, here’s how to start:

#1: Tweet Your Newest Videos

While I encourage video sharing on all social networks, Twitter is always the platform I think of first. Why? Because it’s the easiest to use and grow on.

Every time you come out with a new video, share it on Twitter and your other social networks. But don’t mess up the sharing process like most people, who either share it once at the time it’s published, or forget about it for several weeks and then share it once more.

It’s actually worse to forget about the video and then tweet about it a few weeks or months after you’ve published it. Even so, if you only tweet about it once when it goes live, you’re missing out on valuable traffic.

The first 24 hours play a big role in how much visibility your videos will get later on. And regardless of your video creation tool, you’ll have more success promoting the YouTube version since YouTube is the largest platform.

Tweet about your newly published video at least four times on the day of its release. After that, you should continue promoting the video at least once every week.

Outside of Twitter, the rules are different. People won’t appreciate multiple posts about your video on Facebook, for example. The same goes for Instagram and virtually every other social network. Twitter seems to be the exception.

Regardless of which social network(s) you use to promote your latest video, you will likely generate some engagement. Furthermore, some of this engagement will evolve into potential conversations. Identify when people begin to engage, and respond to them in order to nurture the conversion.

Having conversations with people in your audience will increase your credibility and audience engagement with your content. Soon enough you’ll find that people are watching your videos whether you tweet about them or not.

You’ll no longer have to ask people to watch your videos: they’ll simply watch them on their own.

Of course, if someone engages with you in a negative way, ignore that person. Don’t try to sway them. If they are simply negative (which is different from saying they have a problem with your product), move along quickly.

You’ll also notice that every social network provides opportunities for promotion in your bio section. On Twitter, I strategically promote my landing page:

If you take your videos seriously but don’t yet have a landing page, you can simply promote your YouTube channel. As your channel gains views and subscribers, your newer videos will get seen faster, and by more people.

In addition to linking to your YouTube channel in your bio, you can also spotlight your latest video (or your channel) by pinning a tweet of that video. Pinned tweets garner more engagement and clicks than your typical tweet.

While a typical tweet’s lifespan is short, a pinned tweet is immortal (until you unpin it). Pinned tweets always show up on the top of your profile, and that results in a continuous stream of engagement.

Here’s an example of one of my own pinned tweets:

More than 400,000 people have seen this tweet, and over 6,000 people have engaged with it. The result has been thousands of new subscribers.

I give priority to my landing page, which is why you won’t see my YouTube channel featured in my pinned tweets. But if your priority is YouTube, pin a tweet promoting your channel or latest video.

Confused about how to pin a tweet? Read this guide from Social Quant.

#2: Publish Videos On Multiple Platforms

YouTube isn’t the only video giant on the web. While it does overshadow Vimeo and Facebook, there’s no reason to ignore these two platforms.

Do I hear an objection such as, “What about my time? Why not just focus on the best platform?”

Arguments against putting your video on Vimeo and Facebook are the same as not putting your Udemy course on SkillShare.

Yet I know of at least one Udemy instructor who recently shared some of his Udemy courses on SkillShare. Remember, this is the same content. No additional work is required.

I’m sure this instructor, John Shea, is very happy with his decision. Here’s his income report from January 2017:

In John’s case, the simple act of moving videos over from Udemy to SkillShare resulted in an extra $2,975.54 in just two months compared to his previous income report.

Imagine being gifted nearly $3,000 just for moving your videos from one platform to another!

John now creates SkillShare courses that are exclusive to SkillShare, but you get the point. Putting your videos on Vimeo and Facebook gives you access to thousands of extra viewers who prefer Vimeo and Facebook videos over YouTube videos.

Vimeo and Facebook are respected platforms unto themselves. And sometimes being overshadowed by YouTube is actually a good thing: if you publish the same video on Vimeo and YouTube, it will rank better (at least at first) on Vimeo than on YouTube.

The reason for this is competition. If I search for “social media marketing” on YouTube, a highly competitive niche, I get this:

Nearly 3,900,000 videos are competing for my attention. That’s a big crowd.

Now let’s look at the same search for “social media marketing” on Vimeo:

I don’t know about you, but I feel much better about competing against 21,900 videos compared to almost three million.

Yes, YouTube is far more popular than Vimeo, but Vimeo is no slouch. According to Alexa, YouTube is one of the top three websites in existence. Vimeo has a place among the top 200 websites. And if you look at the graph, you can see that Vimeo is growing!

I can write an entire blog post about why you need to publish your videos on Vimeo. As for Facebook videos, the special advantage is that Facebook prefers posts with videos and ranks them higher in the News Feed.

You’re leaving thousands of video views on the table if you limit yourself to YouTube. I usually outsource the Vimeo work because of the time it takes to upload. But if you’re not able to do that, implement the Walk Away Method.

The Walk Away Method is exactly what it sounds like. You upload your videos to YouTube, Vimeo, and Facebook. As the video uploads start to load, you simply walk away.

When I do the video uploading by myself, I always choose one day of the week to upload everything. Once I set everything to upload, I walk away. I may check the upload status once every 30 minutes, but no more. And I only check to be sure everything is still uploading.

#3: Optimize Your Video Description

The video description is perhaps the most under utilized part of video optimization. While YouTube allows users 5,000 characters to write the description, most people rush through them so they can get back to creating and uploading more videos.

But your video description gives people a reason to watch your video. A well thought-out video description that clearly conveys the video’s message will entice more people to continue watching.

You may not need a video description to get people to click on your video (although it helps for rankings), but you do need a description to keep viewers engaged.

You want to give your viewers EVERY possible reason to stick around. And your description will help viewers determine if your video is of high value or not.

Tubular Insights recommends a 200-500 word description for your videos, and these lengthy descriptions played a role in the brand’s own YouTube success.

Within your 200-500 word descriptions, you can also include links to your blog, your YouTube/Vimeo channel subscription links, your landing pages, and social media profiles.

Plus, once you write the description for one of your videos, you can just reuse it for all of your videos. If you feel overwhelmed just thinking about writing 200-500 word descriptions for your videos, hire someone to do it for you!

#4: Create A Professional Thumbnail

Regardless of which video platform you use, your thumbnail is critical. It’s the first thing people will see regarding your video. They’ll see the thumbnail even before they see the title. And if the thumbnail is good, people will also look at the title.

A professional thumbnail will increase the perceived value your video. A professional thumbnail looks good and conveys the video’s message in one picture.

It’s also a best practice to include some text within the thumbnail that lets people know what your video is about. Assume that your potential visitor will not read the title below the thumbnail.

I’ve created many thumbnails but wanted to provide two of them here. Which one looks more interesting? Which one would you click on?

You can tell which one required more effort. For the other thumbnail, I just used one of the three suggestions generated by YouTube. Those are get-by thumbnails. They aren’t professional.

So how do you create a professional thumbnail? My preferred tool of choice is Canva. It lets you preset the YouTube video thumbnail and gives you a bunch of other options.

Once you set the thumbnail, you can choose images from Canva’s library, add text, or upload custom images, all within the dashboard.

I have an interesting approach to getting these pictures of myself. Rather than take an actual picture, I record a video. Within the video, I strike several poses. Then I view it on my computer, pause it at the ideal pose, and take a screenshot.

Then I crop everything out so I’m only left with my thumbnail, upload the picture to Canva, and add a bit of text and special effects.

#5: Create A Captivating Video

Your video’s quality determines how long people stick around, and YouTube takes minutes watched very seriously when ranking your videos. The longer your video, the more minutes there are to watch.

That’s why longer videos usually perform better than shorter videos. They get a boost from the ‘minutes watched’ ranking. And that makes perfect sense. YouTube wants people to stay on the site for as long as possible.

Youtube benefits more when someone watches five percent of an hour long video (three minutes total) than if someone watches 100 percent of a one minute video. So the longer your videos keep people on YouTube, the more you’ll be rewarded for it.

Of course, a long, poorly done video doesn’t add value for anyone. That’s why it’s important to prepare. I usually create an outline for each video I create in advance. Otherwise I make a video on a topic that I can easily discuss, spontaneously (it took several years for me to reach this point).

If you find it difficult to create lengthy videos, you can combine a series of short videos into a playlist. Putting your videos into a playlist makes it easier for you to rank each individual video. If each video in your playlist is 1-2 minutes long, people won’t mind watching dozens of your videos (possibly in one sitting).

This result in more views and minutes watched for each video in the playlist and the playlist itself. Not only do your videos rank better, but so does your playlist.

If you have a new channel and want to gain traction, you can create a playlist containing some of your videos and some of the most popular YouTube videos within the same stream. Since the playlist contains popular videos, it’s easier to rank the playlist.

If you strategically position one of your videos as the first video of the playlist, your video also performs better. While it’s better to create long videos packed with value, you can also create shorter videos and bunch them together in playlists.

In the playlist scenario, rather than share individual video links on Twitter and other social networks, share a link to the playlist. You can even determine which video gets played in the playlist first. Just click on the video within the playlist that you want people to see first. When people click on the link, they are automatically brought to the video you specified.

#6: Create More Videos

The more videos you create, the more views and minutes watched you can get. I know this sounds obvious, but hear me out.

Some of your subscribers will watch your videos the moment they come out. If you come out with a new video every day instead of every week, these core fans will watch you seven times every week instead of just once per week.

The result is an increase in overall views and minutes watched. Putting your YouTube videos on Vimeo and Facebook automatically triples the number of videos you produce (repurposing & re-uploading count as creating new videos).

There are two ways to establish this habit, and both work very well. The first is to create a set number of videos every day (set a minimum, not a maximum number). By setting and accomplishing goals, you will exceed your perceived limits.

The second approach is to go all-out for 2-3 days per week. In the past, I created at least four videos a day. Now I create at least 20 videos on Tuesdays and Saturdays. I also set two more days aside to create 10 videos.

By bunching up my work in this manner, I get more videos made in a shorter period of time. I also get three days to focus on other parts of my business. I advise trying both of these approaches before you commit to one.

Regardless of which approach you commit to, you’ll also need to publish and promote your videos. I advise outsourcing more of your video business as you grow. You won’t want to spend too much time uploading videos and writing descriptions.

Your focus should be on the marketing—scheduling the social media posts, optimizing for keywords, promoting the videos to your email list, and looking for more ways to expand your reach. Of course, some of these tasks can be outsourced, too.

In his book, Decide, Jim Palmer says, “Delegate or die.” It’s true. If you don’t delegate, or as I prefer to call it, outsource, then you’ll get overwhelmed by your work and lose the joy in what you’re doing. Make the choice to hire a freelancer and gradually expand your army.

#7: Advertise Your Videos

Advertising your videos will definitely get you more video views. There’s no reason to talk about how. When anyone thinks about advertising, extra visibility is a given. The challenge is optimizing the ad for costs and ultimate exposure.

If you want to advertise your videos, then you’ll need to keep track of your cost per conversion/view and how much revenue you make from a conversion.

For instance, if you pay $0.50 per view, and in the video, you promote a $47 product, then you’ll need at least one out of every 94 viewers to buy the product you’re showcasing in your video.

There are two ways you can increase your profit. You either lower the cost per view or you increase the conversion rate.

The conversion rate percentage for one out of 94 is 1.06%. And if you double your conversion rate, it will only cost you $23.50 for each sale. Doubling your conversion rate will do FAR MORE than simply doubling the amount of income you make from advertising.

At the same time, if you bring your costs down to $0.25 per view, you’ll need at least one out of 188 viewers to buy your product to break even, or a 0.53% conversion rate.

Don’t choose to do one over the other. Pursue both options so you can maximize your profit.

#8: Make Collaborative Videos

For a collaborative video, you join forces with another YouTuber in your niche. You each do 50% of the video and 50% of the promotion.

The final result is more videos and exposure for both of your channels. In addition to making collaborative videos, you can team up with other YouTubers, or create a channel with a group of people.

For channels like Dude Perfect, everyone has a responsibility. If you love the trick shots these guys make, you’ll also be interested in what happens behind the scenes. Each person on Dude Perfect has certain responsibilities for the brand.

Each person’s effort lets Dude Perfect showcase various trick shots to millions of people. You can collaborate to any degree whether it be in video production, editing, marketing, or any other area.

#9: Team Up With Other YouTubers In Cross-Promotions

If you prefer to stay in-house with video production, there’s still a way to team up with other YouTubers. The way this method works is to find a YouTuber within your niche, then contact that YouTuber and suggest that you cross promote each other’s videos.

If you strike a deal like this with 10 YouTubers, you’ll have lots of content to share with your audience, and 10 people will be ready to promote your video the moment it goes live.

To find YouTubers to cross-promote with, search for your niche in YouTube’s search results. Then scroll through the results and contact the channels that have an audience size similar to your own.

The bigger channels don’t agree to cross promote with smaller channels since the benefits are severely one-sided. Everyone wants to know what’s in it for them, and people with a similar sized audience will see the potential.

You can follow the same approach on Vimeo by finding people and channels that publish videos within your niche.

#10: Leverage Influencer Marketing

Influencer marketing is more often mentioned in blog post promotion, but it applies to YouTube, too. Here’s how it works:

Mention an influencer in your video.
Contact that influencer and let him/her know about the mention.
Don’t ask them to share your video (some will anyway).

Also, don’t mention the same influencers over and over again unless you want to annoy them. If you want to mention the same influencer many times, don’t let that influencer know about every mention.

To verify your claim (and boost their ego in a sense), influencers will skim through a blog post to find their name. Then they’ll read the portion of the blog post that was dedicated to them.

You can’t skim a video in the same way you can skim a blog post. But you can offer a time stamp. By letting the influencer know where you mentioned them in your video, he or she can more readily find the reference.

Some may decide to watch your video longer to listen to your other insights. Others will share it with their audiences right away.

My biggest tip for mentioning an influencer is to make sure it’s not artificial. Plan to appropriately mention the influencer in advance. If you don’t make that plan in advance, your delivery may be awkward.

For each of your videos, identify at least three influencers who you would like to mention. Follow up by identifying when you would like to mention these influencers. Finally, do the video and contact the influencers.

In Conclusion

Video is such a critical piece of our culture, and if your business isn’t leveraging video, you’re falling behind. Heck, even the businesses that leverage video are falling behind.

Your brand is no longer impressive simply because it produces high quality videos. Quality videos have become an expectation. But it is impressive when you are willing to work harder and smarter than anyone else, and spend more time marketing your videos.

So that’s how your videos reach more people and keep viewers engaged.

Now Here’s What I Want From You

What are your thoughts on hosting a virtual summit? Which insight in this blog post did you find especially useful?

Have a question for me? Sound off in the comments section below. I read them all 🙂

And if you know anyone else who might enjoy this post, please be sure to pass it on.

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image credit: Pixabay

Want More Subscribers? Create More Landing Pages

June 14, 2016 by Marc Guberti Leave a Comment

Before this video, I created about 10 landing pages. You can see some of them in the thumbnail.

Now I’m aiming to have 100 landing pages by the end of the year. Why so many?

The answer is that having more landing pages means more subscribers. Not just more subscribers, but they’ll also be segmented based on which landing pages they subscribed to.

Segmented email blasts tend to get more engagement and result in fewer unsubscribes.

In this video, I dive into the value of having a bunch of landing pages and how you can easily create more landing pages based on pre-existing content.

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3 Juicy Email List Building Methods You’re Probably Not Using

April 29, 2016 by Marc Guberti 3 Comments

The money is in your email list. It’s a well-known fact that gets mentioned again and again on blogs like this one.

The importance of an email list has led to marketers all around the world trying to grow their email lists as quickly as possible. The thinking is that the more people on the email list, the better.

If you know how to promote your content and products to your email list, then yes, more is better.

So most marketers grow their email list by using some of the same tactics. Create a landing page and promote that on each social network. Have a subscription box on the blog’s sidebar. Maybe some Facebook advertising if you’re serious about getting leads.

Those methods work, but there are certain methods for getting subscribers that remain untouched by most marketers. These methods can result in a significant increase in subscribers because of the logic behind the methods combined with how your audience would react to these methods.

#1: Content Upgrades

I only write one blog post per week now. Every other blog post I put up is a video. This decision allowed me to save a massive amount of time. The extra time allowed me to pursue a new email list building idea.

Content upgrades!

Content upgrades are additions to the current blog post that your visitors can get access to in exchange for an email address. I first learned about content upgrades through Jeff Bullas’ Blog.

Content upgrade example

I remember reading the article a while ago thinking that it sounded like a great idea, but in the end, I didn’t have enough time. I was also in the middle of my junior year of high school.

Outsourcing and video blogging reintroduced me to a lot of extra time. That’s why all of my future blog posts will now include content upgrades.

In other words, EVERY blog post I write from here on is also a LANDING PAGE.

I am also working towards adding content upgrades to my most popular blog posts. And the conversion rates for content upgrades are amazing.

According to the article from Jeff Bullas’ Blog, you can expect a 20% conversion rate from a content upgrade. Some content upgrades have over 50% conversion rates.

The reason content upgrades work so well is because they are hyper-targeted to the specific blog post that is being read at the time.

I recently started using content upgrades for my blog. Here’s what I did for my blog post about avoiding the top five distractions.

Content Upgrade Marc Guberti

It’s targeted and directly below the blog post. People don’t have to click on a link and get redirected to a landing page.

Imagine what would happen if 20% of your blog visitors became subscribers. If you wanted to gain 100 subscribers per day, you would only have to get 500 visitors per day in order to get that many subscribers per day—assuming all of your blog posts came with content upgrades. And that doesn’t even include subscribers from landing pages.

#2: Live Streaming

I am still exploring the possibilities of live streaming, but it is very exciting to think about the possibilities.

Live streaming apps like Periscope, Meerkat, and Blab give you the opportunity to interact with your audience live. You can answer their questions in real-time, and your audience will hear how you answer the questions.

One thing you can do with live streaming is promote your landing page. As you wrap up a live recording, you can mention a landing page related to what the live stream was all about.

This is where Blab outshines the competition. Blab comes with an interactive chat section that allows viewers to ask questions and engage with one another.

Within this chat section, you can insert the link to your landing page for everyone to click on. If you want to use something like Periscope or Meerkat, then you must state what the link is.

To make it easier for everyone to remember the link, you need to come up with a custom link.

For instance, https://marcguberti.com/2016/01/twitter-audience-remember-and-trust-you is a link that would be very difficult for me to say and very difficult for my audience to remember (where do the dashes go).

Having a link like marcguberti.com/twitter makes it a lot easier for people to access the same URL. It’s much easier to remember that “Twitter” goes after the slash line instead of all of the mumbo jumbo after the slash line for the first link.

#3: Webinars

Promote your landing page in a webinar? No, no. You promote products in webinars.

You use webinar landing pages to collect email addresses.

There are some notable differences between a webinar and a landing page.

First off, the webinar is set at a specific time and date. The landing page you use to promote the webinar won’t be good forever, so you have a stronger incentive to promote that webinar’s landing page to as many people as possible.

The incentive will force you to get more creative with how you promote your landing page. However, the creativity and extra work with promoting a webinar isn’t the only advantage to having a webinar.

The other advantage is that you can get a lot of sales with a good webinar. If you want to get high conversions for sales, host a great webinar with a call-to-action.

As an affiliate who has promoted many people’s products, I generate most of my total commission on the day I promote someone’s webinar with my affiliate link.

Webinars grab people’s attention, and the audience can ask questions. At the end of the webinar, people can take immediate action and buy your product—if you provide the call-to-action.

Then, you can invest some of that money into growing your email list even more (i.e. Facebook advertising).

In Conclusion

Building your email list should be your top priority regardless of what niche you are in. Email marketing is the most successful type of marketing on the web.

Email marketing allows you to build the strongest relationships and generate the most sales at the same time.

Literally everything you do online should have the primary aim of getting you more subscribers.

What are your thoughts about growing your email list? Do you have any tips for us? Sound off in the comments section below.

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How To Get Over 2,000 New Subscribers In One Day With Udemy

January 13, 2016 by Marc Guberti 4 Comments

Every blogger wants more subscribers. They put in the effort to create landing pages, promote those landing pages, create pop-ups, and do anything else possible to grow the email list.

Growing the email list makes sense. That’s where the money is. In addition, an email list allows you to know who your visitors are. Knowing who your visitors are allows you to write blog posts and products tailored to them.

Some bloggers gain a few new subscribers each day. Only a handful of bloggers gain dozens of subscribers every day. An even smaller number of bloggers gain hundreds of daily subscribers.

What if I told you there was a way for you to gain over 1,000 new subscribers in one day. Imagine taking your email list from zero to 1,000 in less than 24 hours.

This isn’t wishful thinking. This goal can be easily achieved.

The way you gain 1,000 subscribers in one day (regardless of your audience size) is with Udemy. Udemy is a platform that allows you to create your own training courses.

You can get students to join these training courses and learn from you. The cool thing about the students is that you can send them all email blasts just like any other service.

Udemy also provides options that allow you to segment which students receive your email blasts.

Udemy Segmented Email Blast

For the newcomer to Udemy, students are just like subscribers. The only difference is that these students are also enrolled into one of your training courses.

But how do you get 2,000 of these students in just one day? The answer is by creating a free coupon for your course and promoting it to the mountain tops.

I recently created a new training course with Joe Parys about developing a winner’s mindset. It only took us a few hours to create the course.

Udemy training course

Then we went to work promoting the free coupon that we used for the course. Creating free coupons for Udemy courses is important for social proof and growing the email list that you have on Udemy.

We had to promote the free coupon to the mountain tops. It’s funny that when it comes to free coupons for Udemy courses, marketing them is the easy part.

For most products, marketing the products is more time consuming than actually creating the product. It takes less than 10 minutes to promote a free coupon. After those 10 minutes, the students come flooding in.

Our course currently has over 2,000 students. Most of those students came within the first day the course was created.

Here is how we promoted the course (this is the same method you can use to promote virtually ANY Udemy course).

#1: Promote The Course To Facebook Group Pages

Udemy is well-known for its discounts and free coupons. This reputation is so strong that many Facebook Group Pages have emerged in which instructors post free coupons to their courses.

Some of these Facebook Group Pages have over 10,000 members. All you have to do is post the link to your free coupon, and then hundreds of people will enroll into the course.

You may be offering a lot of content for free, but you are getting more students on your list. Think of offering a free coupon to one of your courses as promoting a landing page with a massive offer.

Here is one of the Facebook Group Pages that I am a part of

Udemy FB Group Page

The best part is that the audience is right there waiting for you. It doesn’t matter how many likes and followers you have. Post a free coupon into several Facebook Group Pages like this one, and then the magic happens.

#2: Promote The Course In Forums and Bargaining Sites

Promoting the course in Facebook Group Pages is a great way to easily get hundreds of new students. Some people who use this method even manage to get a little over 1,000 students.

But in this blog post, I promised methods that would let you get 2,000 students from one of these coupons.

The truth about Facebook Group Pages is that they are just one part of the equation. For all of the work we put into Facebook, we got a few hundred visitors from Facebook.

Udemy free coupon results graph

Facebook gets the wheel rolling. Some people who see your free coupon may decide to promote it in other places such as popular forums and bargaining sites.

But promoting the course on your own guarantees that your courses get promoted in forums. Moreover, there are forums specifically for Udemy coupons.

The one forum that you must get your course on is the OzBargain forum. Out of all of our sources of traffic, OzBargain brought forth the most visitors. In that same graph picture above, OzBargain is the green bar on the stacked bar graph.

And it makes sense that OzBargain would be the best source of traffic. Take a look at that beautiful Alexa rank

Ozbargain Alexa Rank

Udemy instructors can’t promote their courses directly on OzBargain due to OzBargain’s terms, but if you create a really good course, someone may promote it on OzBargain for you.

So now you know how to promote your course so it gets over 2,000 students in one day. You will then be able to communicate with those students in almost any way you please.

Udemy has some restrictions, but these restrictions are not severe.

The most notable one is that you can’t promote any paid products other than your Udemy courses. In addition, you can’t promote landing pages. Udemy doesn’t want their students to have to enter an email address somewhere else to access something.

Other than that, Udemy promotion rocks. You can promote your blog posts even if your blog includes a pop-up or has an opt-in box in the sidebar. You would suddenly have 2,000 extra people to send the email to.

Imagine how much extra blog traffic you would get. 50 extra visitors? 100 extra visitors? 500 extra visitors? That all depends on the click-through rate.

In Conclusion

Growing an email list is made easy with Udemy. While there are some restrictions in place, Udemy lets you do most of the things you can do with something like iContact or Aweber.

I personally use iContact and Udemy jointly since I believe they are both good to have. However, if you are on a small budget, then it is better to exclusively focus on Udemy.

That’s because one of the coolest parts about Udemy is that it’s all free. It doesn’t cost a penny to put up a training course. You and Udemy share the profit.

Email subscriber fees? No problem with Udemy. They have you covered too. Imagine how much you would have to spend if you had 10,000 subscribers. Here are iContact’s rates:

iContact Rates

I highly recommend something like iContact in joint with Udemy if you can fit it within your budget. However, if you replace the word subscriber with students and use Udemy instead, it costs you $0.00/month to have 10,000 people on your list. You don’t get autoresponders or that advanced type of stuff, but Udemy is a reliable place to grow your email list.

What are your thoughts about using Udemy to grow your email list? Do you have any other tips for getting more free coupon sales? Sound off in the comments section below!