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Interests Change

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And along with those changes of interests, marketing is changed as well. 5 years later, marketing will be different. 5 years ago, marketing was different. Some changes are dramatic while others are minor. Companies and big name industries are spending millions of dollars on marketing campaigns that don’t work the way they used to.

Other than Super Bowl commercials, TV advertising isn’t as effective as it used to be. Getting your own following on social networks, products, and a blog is the way to market nowadays (although that can change too).

Marketing etiquette is inconsistent because interests change. Commercials might have been really cool to look at when someone watched TV for the first time. In the 1950’s, commercials must have been really cool since the television wasn’t that old. Now mobile advertising is the way to go although I doubt mobile advertising will be the way to go forever.

Interests change, and when those interests change, the rules of marketing change. By paying attention to those changes, you will be able to see the rules of marketing change before everyone else.

 

The Curse Of Perfectionism

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Facebook isn’t perfect. A hacker posted an update on Mark Zuckerberg’s timeline awhile ago. 

Twitter isn’t perfect. Burger King got hacked. So did Donald Trump’s account and others as well.

Blogs aren’t perfect. You can’t please everyone’s interests with a single blog.

Big chain stores aren’t perfect. The CEO of Walmart can’t visit every Walmart store in existence to see how everyone is doing.

Google isn’t perfect. Contacting them directly is like an odyssey that begins with a Google search (go figure).

Apple isn’t perfect. People have claimed that their iPhones suddenly overheated and melted.

None of us are perfect. We all have our faults.

Don’t try to be perfect. It’s impossible. Don’t continue working on a product until it is perfect in every way because you’ll never create a perfect product. I’ll never create a perfect product either. It’s not that you or I can’t come up with a good product. Something that you may think is perfect probably won’t get as much appreciation from some of your friends. Don’t focus on launching something that is perfect. Focus on actually launching something.

Don’t try to make it perfect because it won’t work.

Looking But Not Seeing

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It doesn’t seem to make a lot of sense. I first heard of that actually being possible in my Chemistry class. I wondered if looking but not seeing is even possible. Surprisingly enough, it is.

I could give a lot of examples, but the best example would be the video with the gorilla. A lot of changes take place, and you won’t notice most of them. Most people won’t notice the gorilla walking in the middle of the screen. Most people won’t see the curtain colors change. Other things change, but I don’t want to give everything away.

It is actually possible to look at something without actually seeing it. You can see the fascinating video on YouTube by clicking here.

 

I Recently Had The Honor Of Meeting

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Seth Godin, Ramon Ray, and Carly Strife at the Small Biz Big Things expo in New York City.

Many people are using the “I had the honor of meeting,” and then the list of names with pictures goes on and on. I’m going to be doing that as well, but there is a more important goal to reach.

It’s nice to have the honor of meeting a lot of renowned people. However, you should also make sure people are honored to actually meet you. The only way to do that is to love what you do and effectively do what you love.

You can still have the honor of meeting so and so. After you meet a lot of honorable people, it’s time for you to make a lot of people want to meet you and consider that meeting an honor.

Why Social Media, 3D Printing, And Cars Are Huge

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There are over a billion people on Facebook. There are over half a billion people on Twitter. All of the social networks have millions of users. It’s not a mystery as to how social media is huge. If you say it’s because people can now talk to each other faster, you’d be wrong.

The reason why social media is huge is because it’s revolutionary. Social media dramatically improved one aspect of life. The fact that social media improved human interaction is just a coincidence.

3D printing is going to be really huge. It’s not because you can now print 3D objects that 3D printing is going to be huge. 3D printing is going to be huge because it’s a dramatic improvement of one aspect of life. If you hand make something, you can use a replicator to create a 3D file of what you handmade. Creating your own unique product couldn’t be any easier.

Cars are huge. Almost everyone has a car. There are plenty of traffic jams to account for that. The reason why cars are huge is because cars were a dramatic improvement. Instead of riding on a horse when you go somewhere, you can drive in a car (assuming you have a license). Cars go a lot faster than horses, but even when a car is going slower than a horse, it has its benefits. The car can go on as long as there’s gasoline left in the tank. A horse can only go on until it gets tired or hungry.

If you can find a way to dramatically improve an aspect of life whether that aspect is travel, communication, or something else, you will become a member of the elite.

Apple’s New Commercials Are Too Long

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Most of the commercials for Apple are about 30 seconds long with few words. Those standards were consistently met with each commercial.

The new commercials for the iPhone 5 breaks the consistency. The new commercials is a minute long, and there are almost 20 words said in those commercials. The word count may not be a dramatic change, but going from about 30 seconds to an entire minute is a dramatic change. It’s similar to me (or another blogger) publishing 5 blog posts at the same time. It breaks the consistency. Some of the most passionate readers may read all 5 blog posts in one sitting, but most readers won’t read 3 of those blog posts.

The old commercials for Apple’s iPhone 5 were 30 seconds or so. I was one of the many who enjoyed the short but meaningful commercials about the iPhone 5. They were nice, sweet, short, and to the point. It doesn’t take long to figure out Apple is promoting the iPhone 5 in their latest commercial (or any for that matter). It may take 10 seconds at most for someone to figure out Apple is promoting their iPhone 5.

However, the new commercials simply drags on. The new commercials aren’t the 30 second short and to the point commercials. They each last an entire minute or so to the point where I want to stop looking at how more people are using their iPhones to take pictures (or something else) than any other camera. Some people probably mute the commercial or turn off the TV before they even hear the words which are essential to the commercial.

Breaking consistency is one thing. Making something simply drag on too long is another. Both acting together is horrendous. I don’t like Apple’s new commercials. What are your thoughts about their new commercials?