Speed is your friend in the business world. Being able to constantly make innovations your business will attract more potential customers which turn into buyers if you provide good content or a good product. Having the best content is important, but being able to have something NEW is just as important if not more important. If you create content that you sell, people are going to buy it if it is good. If you want to sell a book, you’ll get a lot of sales if the content is good and the reviews are just as good. However, no one is going to buy the same book for themselves twice.
The only way to counter this problem is to publish more books, but here’s another problem. Your book isn’t the only one people buy. There are many other books that other people buy. Eventually, the bookshelf gets stacked with books, and your book is hard to find amongst the other books. If you publish your next book a year later, people who bought your first book will forget about your second book or buy books from another author. Even if your readers buy your book on the Kindle where it won’t be as easy for them to lose sight of your book, other authors will prevail if you don’t continue publishing new content.
How can you fight this problem? The simple answer is to publish more books within a certain amount of time that is quick and possible. This idea does not only apply to books though.