social media advice

Three Characteristics That Make Up The Perfect Tweet

October 16, 2013 by Marc Guberti Leave a Comment

Not all tweets are created equal. Some tweets get more retweets and interaction than other tweets. The retweets and interaction have a lot to do with enough people actually seeing the tweet. However, creating the perfect tweet is possible. However, the perfect tweet differs for each Twitter user.

The perfect tweet can mean taking advantage of a trending topic and say something humorous about that trending topic. The perfect tweet could be a link to a great blog post. There are different ways to tweet the perfect tweet, but there are three characteristic that all perfect tweets have.

The first characteristic of a perfect tweet is that people need to be interested in the topic you tweet about. The news stories get retweeted because many people want to know about what’s going on. A poorly done Vine video won’t get a lot of attention. However, you can’t tweet for everyone. There are a lot of social media enthusiasts, but if you tweet about social media, there is a real possibility that someone you’re tweeting out to isn’t a social media enthusiast. As long as you get attention from a majority of your followers, you’re tweet is going to get retweeted a lot.

The second characteristic of a perfect tweet is that your tweet must be easy to understand. Stuffing a tweet with hashtags makes the tweet more difficult to understand. A tweet with typos is going to be difficult to understand as well. If someone gets confused when they read a tweet, that tweet is not a perfect tweet. If one person gets confused by a tweet, chances are other people will be confused by that tweet as well.

The third characteristic of a perfect tweet is that the tweeter or one of the first people to retweet that tweet is very popular. Some people are going to disagree with this third characteristic since popularity doesn’t decide how good a tweet is written. A perfect tweet is one that is a tweet of quality and a tweet that gets shared a lot. The perfect tweet cannot be the greatest secret. If it were a secret, it wouldn’t be perfect. Popularity will result in more retweets, and more retweets will result in more people knowing about you.

It’s very important that you don’t view popularity as being the big guy with 100,000 followers. You can be popular with only 500 followers that read every tweet you send out and retweet as many of your tweets as they can. When it comes to popularity, it isn’t a quantity game. It’s a quality game.

Those are the three characteristics that make up a perfect tweet. Think about these characteristics as you send out or schedule your tweets today so you can end up with the next perfect tweet.

Some Of My Social Media Videos

September 26, 2013 by Marc Guberti Leave a Comment

I did a lot of videos over the summer, and my goal is to come out with one video every week about social media, blogging, and business. Right now, there are only videos about social media and blogging, but I can guarantee you that videos about business will show up as well. If you want to learn a lot about social media and blogging, these five YouTube videos will help out a lot.

In addition to those five videos, you can subscribe to my blog where I will give you free access to the Mastering Pinterest Video Tutorial where I share my knowledge about Pinterest and becoming a power user.

You can see all of the videos here.

3 Ways To Get More Traffic And Sales From YouTube

September 24, 2013 by Marc Guberti 3 Comments

If you have a YouTube account, I highly recommend getting some videos done if you haven’t already. Videos are valuable ways to reach out to other people, and YouTube is the ideal place to use that advantage. Many marketers are using YouTube, but even when most of them get views, none of those views turn into sales or visitors on a blog. This even happens to many of those viral videos that have over 100,000 views.

The reason many people aren’t getting the results they want from YouTube is because they don’t know how to promote themselves. If you just upload the video and don’t promote yourself throughout the video or during the end, you aren’t using YouTube in a way that would give you more traffic and sales.

The first way to get more traffic and sales on YouTube is to constantly refer to your blog or products. In all of my YouTube videos, I introduce myself (Hello everybody, I am Marc Guberti) and tell the viewer about one of my products or blog (and I am the author of). Then, I go right into what I want to talk about in the video. It is important to consistently promote yourself with this method because people will hear the name of your product or your blog so many times that they will look at it. This will allow you to get more sales and traffic.

The second way to get more traffic and sales on YouTube is to include a link to your blog. Many people don’t think about the impact of adding a link to their blog. This seems like an easy task. All you have to do is copy and paste the link of your blog in the video (be sure to include http:// when you paste the link of your blog in the description). However, many people miss this step. This is how viral videos have no impact on the traffic and sales you get. They get the viewers, but the viewers have no other option to view other content. If people like your video, they will want to look at some of your other products and content as well. Give them that option.

The third way to get more traffic and sales on YouTube is to tell everyone where they can find your social networks at the end of the video. If the viewer likes what he sees, he will follow you on one or more of your social networks. If you actively use those social networks, that viewer will eventually click on the links of one of your blog posts, see one of your products, and eventually buy that product.

It’s not difficult to turn YouTube into traffic and sales for your products and blog. However, in order to get that extra traffic and sales, you have to promote yourself on your videos. Promoting yourself is a step many people miss which results in potential traffic and sales getting lost in the shuffle.

YouTube is a great way for you to increase your traffic and sales, and with these methods, you’ll be getting more traffic and sales in no time!

20 Social Media Statistics That You Need To Know

August 26, 2013 by Marc Guberti Leave a Comment

It’s always difficult to decide which social network you should use. All of the social networks have millions of members. I use Twitter and Pinterest every day. I will be using other social networks every day as well (Instagram, Tumblr, and Google+).

I am not jumping right into those social networks because it’s better to focus on an individual social network. Once I reach 3,000 followers on Pinterest, I’ll incorporate another social network into my business plan (UPDATE: I now have over 3,000 followers on Pinterest).

You may be juggling around social networks, or you don’t know which social network is right for you. These are 20 interesting statistics that will help you decide which social network to use.

Pinterest users spend an average of $180 per purchase which is far greater than any other social network. Facebook users are second at $85.
The fastest growing demographic on Twitter is the 55-64 age bracket.
Companies that generate over 1,000 likes also receive nearly 1,400 visitors on their website a day.
50% of Twitter users are more likely to purchase from brands they follow.
80% of pins are repins.
40% of marketers use Google+.
45 million photos are uploaded to Instagram every day. That’s 521 photos every second!
Instagram has grown very fast in less than 3 years.
24% of teenagers who use the web also have Twitter. Some of them are moving from Facebook to Twitter.
Facebook has 665 million users who are active every day.
Over 6 billion hours of video are watched every month.
Companies with over 1,000 followers generate more than 800 visitors to their website every month. I can vouch for that.
Pinterest hit 10 million unique U.S. visitors per month faster than any other website in history. It’s growing, and it’s growing fast.
One out of every 7 minutes spent online is on Facebook.
The average Pinterest user has 171 pins, 229 followers, 3 boards, and 28 likes.
720 million minutes were spent using Pinterest’s mobile app in 2012.
60% of Google+ users log in every day while 80% of Google+ users log in every week.
Every minute, 700 YouTube videos are shared on Twitter.
There are 2.1 million LinkedIn groups.
Over 400 million tweets are sent every day.