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5 Ways Businesses Can Use Vine Videos

February 10, 2014 by Marc Guberti 2 Comments

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Vine seems like a social network that is primarily for teenagers. It seems challenging to come up with a video for business in 6 seconds. Days after I started taking Vine seriously, I couldn’t stop using it. In fact, I am still using Vine to this day, and I will continue to use it.

The problem many entrepreneurs face is that they do not know exactly how to use Vine for their businesses. There are plenty of ways to use Vine for businesses that most people have not tapped into yet. These are 5 ways that businesses can use Vine videos.

  1. Write tips about your niche. These tips go by super fast, and when someone clicks to pause the video, they will see one of your tips. If the first tip they see is good, they will stay on that video, click to see your other tips, and then do the same for your other Vine videos as well. These are my tips for Twitter, Pinterest, and Blogging.
  2. Host giveaways. By hosting giveaways, you will be able to increase your visibility on Vine. If you tell people to revine your Vines in order to enter the giveaway, more people will know about it. Soon enough, it will go viral.
  3. Have a teaser for your upcoming product. Use Vine to create the buzz for all of your upcoming products. You can show your followers the product and point out some of the features.
  4. Have a customer appreciation week. Give one random customer a shout out for being a great customer every week. This will encourage those customers to buy more of your products, and other customers will have something to strive for–being the customer of the week (bragging rights).
  5. Tell people about an upcoming event. Are you hosting a Google+ Hangout Q&A soon? Are you going to New York City to speak at an event? Are you going to host a giveaway? Tell people about it on Vine, and they will go to that event.

There are too many businesses who are underestimating Vine’s potential impact. Those are only 5 ways that businesses can use Vine. There will be a Part 2 to this blog post. In fact, there may be more than 3 parts to this blog post. If you don’t have a Vine account now, I highly recommend getting one.

 

Filed Under: Uncategorized Tagged With: vine, vine tips and tricks

People Are Still Climbing The Vine

August 7, 2013 by Marc Guberti Leave a Comment

Vine was a genius idea by Twitter which involved recording 6 second videos. Vine ended up becoming its own app and social network. Instagram jumped on the Vine video with an option for an Instagram video which records for 15 seconds and has more features than a Vine video. If you make a mistake on an Instagram video, you can take out some of the video. If you make a mistake on a Vine video, it’s time to start over.

Instagram videos are longer and have more features, but why is Vine still alive? In fact, the words ‘Vine Will Die’ were trending on Twitter when Instagram came out with its new videos. Some people were tweeting things like this:

“Vine (2013-2013).”

But people are still climbing the vine. People are still looking at Vine videos and sharing them with their friends. In fact, I was looking at my Facebook timeline and saw someone sharing a link to a Vine video.

There is a reason why Vine videos are still getting shared. Even though there are a lot of people now using Instagram videos, there is one prime reason that Vine videos are surviving. They aren’t getting shared as many times as Instagram, but when Instagram seems like the better option, why doesn’t everyone just move from Vine to Instagram?

The answer is that whether Vine is better than Instagram videos or not, Vine came first. The first option is the one that gets looked at the most. The second option, the Instagram videos takes time to get used to.

I don’t think Vine will be dying in 2013. The only way Twitter messed up with Vine was by making Vine its own social network. Instagram videos were added to Instagram which meant all 130 million users. Twitter has half a billion users which outnumbers Instagram..by a lot. If Twitter made Vine an application on Twitter, the conversation about Vine today might be different.

What comes first becomes habit. What comes second is different, and it takes time to get used to what comes second if it’s worth getting used to.

Filed Under: Uncategorized Tagged With: business, business tip, Facebook, instagram, twitter, vine

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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