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Marc Guberti

Why Your Blog Needs Good SEO

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seo

For an entire year, I had no idea why SEO was so helpful towards a blog’s success. I just saw SEO and knew it was the abbreviation for search engine optimization. I read articles about improving a blog’s SEO without knowing why it is important to improve a blog’s SEO. The only thing I knew was that a better SEO meant more blog traffic.

For the average newbie, SEO looks very scary. Search engine optimization looks even scarier. I’m sure there are some people reading this blog post knowing exactly what SEO is, but when I first jumped into the blogging world (head first), I had no idea why SEO would result in more blog traffic.

The reason SEO results in more traffic is because search engines like Google look for blogs with good SEO. The blog posts with good SEO appear on the first page of Google. As a result, these blog posts get viewed thousands of times while some blog posts are even getting hundreds of thousands of views. Better SEO allows your blog posts to get closer to Page 1 on Google for their keywords.

Now that you know exactly why SEO is important towards getting more traffic, here are some ways to improve your blog’s SEO.

 

How To Create A Product Review Board On Pinterest

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pinterest board

A popular board category is products where pinners show people the products that they like. Some of these boards generate plenty of likes, repins, and they lead to more followers as well. Having a board with a lot of products on it is a great strategy to tell your followers which products are effective and which products are not effectively.

While having the board with all of the products, you can also create boards to review individual products. Some of my boards review the books I have read such as Purple Cow. This board does a good job at reviewing an individual product versus having a giant list of products with brief summaries. Having both the giant list of products and reviews for those products will give your followers the information that they want.

In order to create a successful product review board on Pinterest, follow these steps:

  1. Have a picture of the product. On Pinterest, people need as many pictures as they can get. Have a picture of the product, and if it has certain functions, have pictures of the product doing those functions as well.
  2. Use Pinstamatic to add details about the product. For my board about Purple Cow, I used Pinstamatic to get giant blocks of text. The advantage of Pinstamatic is that you can use different colors based on the color of the product or a color that changes buying behaviors.
  3. Have a picture of the person who made the product. After the picture, briefly explain who that person is, your opinion about that person, and that person’s credentials.

That’s all it takes to create a quality board reviewing an individual product. This process will usually result in a board with 5-10 pins although some individual product reviews will need more than 10 pins to show all of the product’s features.

 

234x+√56+67-500y=?

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math confusion

Maybe you were expecting an answer to the math problem. Maybe you were expecting a blog post about social media, business, or blogging. I can’t help you with the first request, but I can most certainly help you with the second request.

What many businesses forget about is that clients want the answers to their questions. No matter how good a FAQ page is, that page will never be able to answer all of your clients’ questions about your business. There are going to be some questions your clients have that are not on your FAQ page. If you don’t have a FAQ page for one of your business’ services, I recommend creating one.

Even if you are not selling a particular product or service, people will have questions about your niche. I have gotten questions about increasing blog traffic with Pinterest, how to get a strong following on Twitter, and how to get more sales plenty of times. The people asking the questions may not even be clients, customers, or subscribers. However, the people who decided to ask you the question came to you. The internet has connected the competition in a powerful way that many people forget about. If one social media expert doesn’t have the answer, a Google search will allow you to find thousands of other social media experts with the answer. Then comes the entire process of deciding which expert to ask the question to.

The people who put a little bit of faith in you by asking you a question, whether that person is a client, customer, subscriber, or none of those, deserves an answer. As it stands, the math equation is unsolvable. Unlike the math equation, the questions revolving around your niche can be properly answered. Instead of providing a question mark, give the people who contacted you what they are looking for–the answer–before they find someone else.

The faster you respond, the more likely you are to turn that person into a subscriber, customer, and/or client.

 

Hump Day Giveaways!

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 To celebrate the fact that I reached 30,000 followers to end off January, I have decided to host Hump Day Giveaways for every Wednesday of the year. This giveaway will be effectively on the next Hump Day.

The prizes that I will be giving away are my Twitter Domination Training Course and Power Blogging Training Courses. As I create more training courses and publish paperback books, I will add those to the giveaway as well.

This page will be updated for future Hump Day giveaways telling you what you can win and extra ways to qualify. It is possible for someone to enter in the giveaway more than once. Here’s how you can enter:

  1. Tweet #MGHumpDayGiveaway every Wednesday. Tweeting the hashtag two times in one day gives you a second entry, but that’s as many entries as you can get with the hashtag.
  2. Retweet my tweets on Hump Day. You can get a maximum of five entries by retweeting my tweets. Each retweet counts as an entry. Retweets on any other day are greatly appreciated, but they will not count as an entries towards the Hump Day Giveaway.
  3. Mentioning me on Twitter @MarcGuberti. You can only get 1 entry by mentioning me on Twitter. If you want to get in two entries with the same tweet, mention me and include #MGHumpDayGiveaway in your tweet.
  4. Following me while doing any of the other three things will give you an extra entry. If you decide to follow me after you do one of the three things above, that will still count as an extra entry. The more entries you have, the more likely you are to win the Hump Day Giveaway.

Here are some important rules you should know about every #MGHumpDayGiveaway

  1. You get to keep half of your entries every week. If you enter in the Hump Day Giveaway 4 times this Wednesday, you get to keep 2 of your entries for the next Hump Day Giveaway. If you do not enter in for the next Hump Day Giveaway, you still have 2 entries, but that will go down to 1 entry for the next Hump Day Giveaway.
  2. If you have an odd number of entries, I will round up. Someone with 5 entries to the Hump Day Giveaway this Wednesday will automatically have 3 entries the following Wednesday. The only exception is that anyone who gets 1 entry this Wednesday goes to 0 entries the following Wednesday.
  3. If we get #MGHumpDayGiveaway to trend on Twitter, everyone who tweeted with the hashtag that Wednesday gets my Twitter Domination Training Course for free. Anyone who retweeted or mentioned me that Wednesday will get my Power Blogging Training Course for free.
  4. The winner of the giveaway will be determined at random. No bias here.

Are you looking forward to the next Hump Day? I am! If you want an entry to win my Twitter Domination Training Course for free, you know what you need to do on the 19th.

 

5 Tactics To Get More Shares On Google+

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google plus shares

The best way to become influential on Google+ is by having a lot of people share your content. There are plenty of factors that go into how many times people share your content on Google+. If you are following the right tactics, your posts on Google+ will get shared by more people. In this blog post, I will share with you 5 tactics that will allow you to get more shares for your Google+ posts.

  1. Post the content that people will want to share. If the posts are noteworthy, people will share them. Make sure your are only posting quality content on Google+ that is very likely to get shared by your followers. Sharing quality blog posts is better than sharing a blog post with a typo.
  2. Have a targeted following. Having a big number of followers is not enough. In order to get more people to share your posts on Google+, you need to have a targeted following. You can get a targeted following by finding someone in your niche and following that person’s followers who are very likely to follow you back.
  3. Use Do Share to schedule Google+ posts. It is important to appear as frequently and consistently as you can on your followers’ timelines so they don’t forget about you. Do Share allows you to schedule Google+ posts for business pages and personal accounts as well.
  4. Post inspirational quotes. Whether you are on Twitter, Google+, Pinterest, or any other social network, inspirational quotes reel in the shares. I recommend having 5-10% of your posts you send out on a daily basis be inspirational quotes.
  5. Host a giveaway. A giveaway will encourage more people to share a post and follow you at the same time! Hosting giveaways exclusively on Google+ will make more people pay attention to your Google+ posts.

Those are 5 tactics that will allow you to get more shares on Google+ while building a powerful following in the process. You may not be able to see a dramatic change right away, but over the long-term, you will be able to see a big change.

 

5 Reasons To Stick With A Goal

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goal

Some goals are more challenging than others, and when the workload comes in, we question our goals at the moment. This results in too many people quitting at the wrong time for the wrong reasons. Some bloggers are publishing one blog post every day. Being that consistent requires a big investment in time, and then the quality of the content also has to go into consideration.

Some goals are not worth sticking with while other goals couldn’t become more important than they already are. Some goals are made to cut loose while others are made to be stuck with. These are the 5 reasons that you should stick with a goal. If you have most of these reasons to stick with one of your goals, stick with it. If you have one or none of these reasons to stick with a goal, you should consider dropping it. However, you should strategically drop that goal versus dropping it at the moment.

  1. The amount of work you put into a goal. The further you have gone in the dip, the less likely you should be to give up on a goal. You don’t want to become well-known in your niche and decide that’s when you are going to give in. It takes a lot of time to get noticed, and giving up after you put in a lot of work is not the right path to take.
  2. You enjoy the work. Fitness freaks enjoy doing workouts. Top bloggers enjoy writing books. Surfers enjoy riding on the waves. Enjoying the work that you do and to go even further, loving the work that you do will allow you to be more productive. If you love what you do, don’t stop.
  3. How huge the impact is. What are going to be the rewards of doing the workout every day? If it results in you getting a lot stronger, then the workout was well worth it. If a blogger’s book results in that person becoming a bestselling author with a stronger presence, then the work it took to write the book was well worth it.
  4. How much you want to accomplish the goal. If you “sort of” want to accomplish the goal, that is not the goal for you. The goals that you pursue need to be the ones that you have a passion for and want to accomplish them as soon as possible.
  5. Accomplishing this goal will help you accomplish other goals as well. This part should not be the final decision, but choosing the goals that lead into your other goals is very helpful. A blogger’s goal may be to get more traffic to his or her blog. The blogger can build a following on a social network and use that social network to increase blog traffic. If one of the blogger’s goals is to grow a powerful social media following, then that goal helps out towards accomplishing another goal which is to get more blog traffic.

Not all goals are worth sticking with. Some goals will be a lot of fun to work on while others goals will not be as fun (those are the ones you drop). These are the best reasons to stick with a goal. If you don’t have a reason to stick with a goal, that goal is not worth sticking with.