Connections

Social Media Is Not For Making Money

August 3, 2014 by Marc Guberti 2 Comments

You can try to make money on social media, but that’s not how it works. When people look for the extra dollar to put in their pocket, they give social media advertising a try. They use Sponsored Tweets, MyLikes, or something similar. Have you used any of those advertising options? Whether you have used them or not, chances are you have heard of them. I used to be just like anyone else and use these advertising services, and there was a point when I even recommended them.

However, social media is for building connections and getting people to visit your blog. It’s on your blog where you make the money, and social media is used to get more people to visit your blog. If you tweet an ad, you are losing out on a blog visitor who may have bought one of your products.

The next time you hear about Ad.ly links, sponsored posts, or anything like that, refrain from using those types of content in your social media strategy. A social media strategy that is going to bring in long-term revenue instead of the short-term revenue from advertisements is one that brings people to a blog with products available.

What are your thoughts on social media advertising? Please share your thoughts below.

The Three Types Of Products You Need To Make A Six Figure Income

August 2, 2014 by Marc Guberti 2 Comments

Every time I look at the extra money I could potentially be making, I look towards ads. Then, I quickly realize that there is a better way, and ads are not the answer to making six figures every year. The answer to making money with a blog and more money in general is with products. By having more products available to your potential customers, the more likely they will become returning customers. There are three products you need to sell. Having these three products available will guarantee that you get more returning customers and bigger commissions.

The inexpensive product. Depending on the product you are selling, the price of that product can be anywhere from $1 to $49. You want this product to be one that generates a high volume of sales so people read your content and become interested in what you have to say.
The subscription based product. This type of product generates a recurring revenue because members pay on a monthly basis. If you have 10 members who are each paying $100 every month, you would be making $1,000 every month. You need to have a recurring revenue strategy added to your business plan so you can rest assured that a product is going to bring in more money.
The high-priced products. A high-priced product gets less sales than an inexpensive product but brings in more commission. It is easier to make $1,000 every month selling a $500 training course than it is to sell a $10 book. You only need two sales for the training course while you need 100 sales every month for the book. High priced products make it easier for you to reach certain goals with less sales, but in order to have a high-priced product, you need to put in an immense amount of work and effort.

These three product options will satisfy your potential customers. Many of them will look for a low-priced product. That’s when the inexpensive book or training course comes in. In addition, others will want a subscription based product that gives them value so they can avoid an expensive product. Finally, there is the high-priced product for anyone who has enough money in their pockets to get the best product you have ever launched (it has to be your best one). Having these three products and creating more in the process will allow you to make six figures every year. That definitely beats advertising!

Are You Guilty Of These Five Twitter Mistakes?

August 1, 2014 by Marc Guberti 14 Comments

Twitter is growing, and its growth shows no signs of stopping. Even as it Twitter continues to grow, mistakes are still being made at a regular basis. Some of these mistakes make you look like a newbie while others hinder your growth and make you look like a robot. Out of all of the mistakes people make on Twitter, there are five mistakes that show up the most.

Not engaging with your followers. You need to engage with your followers to build strong connections. Your audience gets to know you better if you interact with them. If you do not engage with your followers, then some people will think you are a robot. Here are some ways to engage with your followers.
Not having a good avatar. If your bio picture is not a picture of you or your company’s logo, then you do not have a good avatar. Your avatar is how people see you on Twitter, so make that avatar something that people would be happy to see. If you are looking for an avatar, just take a good selfie of yourself with your phone and use that for your avatar.
Tweeting too much. Many people send out 10 tweets within 1 minute. That is too many tweets to send out in a short amount of time, and some people will get irritated to see the same person on their timeline 10 times in a row. That may result in some people in your audience unfollowing you.
Not tweeting enough. I always got confused when the blogger contradicted himself/herself, but this contradiction makes sense. People hear that tweeting too much results in unfollows, but that kind of tweeting refers to sending out too many tweets at once. You can schedule tweets throughout the day so your followers read your tweets at a comfortable rate. I send out one tweet every 20 minutes. Ever since I made the move, I have gotten more engagement and followers.
Not sharing enough of you the right way. “The right way” is in Italics for a reason. Many people promote themselves just for the sake of promoting themselves. Readers want value and won’t click on a link just because it’s your blog post. Your content needs to be the type of valuable content that your targeted audience wants to read. In addition, if your content is valuable for your targeted audience, they will want more of your content. In this case, you can tweet links to your blog posts all day long, and your followers will be grateful for the value.

Twitter mistakes are made too often. If you are making these mistakes, then you need to get them fixed as soon as possible. Are you guilty of these mistakes?

Celebrations Connect People Together

July 4, 2014 by Marc Guberti Leave a Comment

celebration

The 4th of July does a really good job at connecting Americans together. Friends get their friends together, watch fireworks go into the night sky, and talk about America. They talk about where the nation is going as well as what it took to get independence. They also talk about other things that occur in their daily lives and have long conversations with the people who are important to them. Some also have a big feast of potatoes, chicken, hot dogs, and hamburgers.

The 4th of July brings Americans together with the people they care about. The reason this happens is that the 4th of a July is something that Americans celebrate in unison. The celebration reminds us of our values and allows us to strengthen our connections with one another.

Why not make a celebration of your own that connects your tribe together? The 4th of July brings Americans together because they celebrate their own independence. What kind of celebration can you come up with to bring the people in your tribe together? Maybe a free giveaway of your book that is awarded to the 10 person who asks you good questions related to your book’s content. Maybe your celebration can be a teleseminar that your tribe knows about (and causes it to spread) where you offer your expertise.

The 4th of July is one celebration that connects people together. Christmas, Memorial Day, New Year’s Day, and Easter are other celebrations that connect people together. Coming up with a celebration of your own that only matters to your tribe. Some people can’t stand the Indy 500 while others are sitting on the couch watching every minute of it. Your celebration won’t please everyone. It will only please your tribe, but pleasing your tribe is what encourages communication and new members.

The Biggest YouTube Blunder That Everyone Makes

July 3, 2014 by Marc Guberti 2 Comments

Or at least almost everyone makes this blunder. I just thought the title would be more catchy.

A while ago, I got a comment on a YouTube video from someone who was inspired by one of my videos who said she would try to find me on Facebook.

Do you see the mistake? This person ended up finding me on Facebook because she really enjoyed my YouTube video, but that is a rare example of someone taking an extra step to hunt down your Facebook Page. We had a good conversation afterwards through Facebook messaging, but I knew something was wrong. She had to look for my Facebook Page. Why couldn’t my Facebook Page have been in the description for my YouTube video in the first place.

While your YouTube video’s description is a key way to tell people what your video is about, it is also important to include links to your social networks and your blog at the start of your YouTube video descriptions. If viewers were brave enough to click the like button for a YouTube video, then they will also be brave enough to click the like button on a Facebook Page, the subscribe button on a blog, and the follow button on Twitter (or any other social networks with a follow button).

That only happens when you include links to those places in your description. Having the tiny icons on your channel is not enough to get more followers. Some people only watch your video and won’t even go to your channel. Including links to your blog and social networks allows you to keep the connections you get when people view your YouTube videos. In addition, implementing this tactic will strengthen Circular Viralocity and boost your chances of going viral.

One final note. When you include the URL’s to your blog and social networks, you must make sure to include the “http” part of the URL. Including the “http” allows people to click on the link. A link in a YouTube video description that does not start with the “http” can’t be clicked on.

What are your thoughts about this blunder? Have you made this blunder in your YouTube videos? Are there any other blunders that people make in their YouTube videos? Please share your thoughts and advice below.

How To Create The Best Free Prize Possible

June 12, 2014 by Marc Guberti Leave a Comment

Giving away a free prize will encourage people to subscribe to your blog, like you on Facebook, and do other things as well. While the free prize encourages these actions to be performed, it is the best free prize possible that makes people take you seriously and buy your products. If you do a good job with the free prize, your potential customers will buy your products primarily because they believe that your products are much better than your free prizes.

Although it is important to create a free prize that would be worth something, many people only create a free prize just for the sake of saying that they have a free prize. These people create a bad free prize that does encourage more subscribers and Facebook likes, but the bad free prize does not encourage anything after that. Potential sales never happen, and some people go as far as unsubscribing or unliking if the free prize is really bad.

A free prize is just that. It is free, but it is also a prize worth winning. In order to make your free prize worth winning, you first need to decide what your free prize will be. If you want to provide a digital prize (so you don’t have to pay for shipping), you can offer an eBook, Power Point, video, or audio. Those are the options that most people use for their free products. For this blog, the free prize is a video about Pinterest.

Your free prize needs to be a lengthy one. The longer your free prize is, the longer you will be able to keep someone’s attention. A free eBook with 10 pages can be read in under 5 minutes while a free 50 page eBook takes 10 minutes to read. Free 30 minute videos get more attention than free 10 minute videos because the person can watch the free 30 minute video for an additional 20 minutes. By keeping someone’s attention longer with a lengthier prize, that person will think more and more that they need to buy some of your products.

Offering a lengthier prize also shows people that you went the extra mile to provide more free content. People love it when others go the extra mile to help them. Some of the people who get your free prize will eventually return the favor by buying one of your products.

While length is a big factor towards how good your free prize is, the quality of the free prize also determines how much attention it gets. If the free prize is a 50 page eBook with low quality content, then most people will “x out” of the book without saving it or bothering to read it any further. In addition, a poorly performed 30 minute video will lose attention as the seconds go by.

Your free prize needs to be lengthy and contain quality content. It is the job of your free prize to answer all of the readers’ questions about a particular area in your niche. That is all you need to do to create a free prize that entices people to buy your products.

What are your thoughts on the free prize? Do you have any tips on creating a free prize? Please share your thoughts and advice below.