• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Marc's Blog

Content Writing and Marketing Services

  • Home
  • About
  • Advertising Services
  • Podcast
  • What I’m Doing Now
  • Writing Portfolio

Facebook

How To Use Facebook Groups To Grow Your Business

February 6, 2018 by Marc Guberti Leave a Comment

Facebook advertising is one of the best forms of advertising ever available to business owners. It’s no wonder that most business owners think about growing on Facebook as nothing more than optimizing Facebook ads.

Yes, ads are powerful, but they are not the only viable way to grow your business on Facebook.

Enter Facebook Groups, a very old but seriously underrated feature on Facebook. In a group, you can interact with people who share specific interests. Get in the right groups, and great things happen.

But before we can approach using Facebook Groups to grow our businesses, we need to plan our approach.

Set Goals

The first step to approaching Facebook Groups is to set goals. What do you wish to gain from your experience? How do you wish to help others?

Getting clear on what you want will allow you to spot more groups that would be a good fit. I want to join groups that help me land guests for my podcast, get on more podcasts, and land speaking gigs.

I don’t just join any random Facebook Group. I join groups that help me achieve at least one of those three key objectives.

You need to set your goals before you consider joining a Facebook Group. Action without clear goals leads to misdirection and untapped potential.

Find The Right Groups

Once you set clear goals, the next step is to find the right groups. Search for groups on Facebook and look for active groups in your desired area.

Let’s say you want to become a better blogger. In that case, you’d look for blogger groups on Facebook and join them. However, you don’t want to join the inactive groups.

Facebook makes it very easy to determine the level of activity within each group. You’ll ideally want to join groups where new posts get published every day. Daily posts indicates an active group.

Participate

Once you find the right group, it’s time to participate. While lurking around in some groups will help you achieve your goals, putting yourself out there is more powerful…100% of the time.

You can ask your own questions and answer other people’s questions. You can get immediate feedback on what you should and shouldn’t do. You can test out your ideas to a small group to determine which ideas would work well with your targeted audience.

Make it a goal to post at least once per day in any of the groups that you are in. Chances are you use Facebook every day. Make some of that time productive.

Create Your Own Group

Joining other Facebook groups and participating in them will give you a better feel for the process. When you’re ready, you should start your own Facebook Group.

Facebook Groups are one of the most underrated features available to Facebook. While their ads work really well, you can optimize a group to work just as well if not better than Facebook ads.

It’s difficult in the beginning to grow the group. But once you show some effort on your side, Facebook will use its leverage to promote your group to more people.

Promote your Facebook Group to any of your existing audiences. Tweet about it, tell your Instagram followers, email your list about it, and promote it through any other means. Getting friends to help spread the word is another important promotional tactic.

They know people you don’t, and growing your Facebook Group through virtually any means will put you on Facebook’s radar in a positive way.

Managing Your Group

Success is not final and failure is not fatal. To rise above failure, you must change your input so you get different outputs.

To preserve a successful Facebook Group, you need to manage it well. Managing the group means the following:

#1: Ensure Members Follow The Rules

Every Facebook Group has a set of rules. These rules are designed to provide a better experience and dissuade spammers from joining the group.

If someone does break the rules, you must take swift action. If someone promotes their Facebook Group in your group, and that’s against the rules, you need to delete that post within 24 hours and issue a stern warning to that person. If you clearly stated this was a rule, you can issue the ban right then and there.

#2: Engage With Members In The Group

There’s more to managing your Facebook Group than policing your members. Members enjoy it when the group owner takes some time to engage with their posts.

If your members are actively posting, reward this behavior by jumping into the conversation. Whether it’s something as easy as a like or slightly more detailed as a comment, your members will feel appreciated if you initiate this level of engagement.

#3: Post In The Group

You constantly set the example for all members in your group. If you don’t post often, your members won’t post often. In the beginning, you need to post once per day to make other members realize they can do the same.

Turn some of your posts into questions. Ask for a tactic or recommendation. Get more members more comfortable with contributing more activity in the group.

If you stick with it long enough, this high level of activity will soon generate itself. Remember that you set the culture within the group. If you become inconsistent before the group takes off, you’ll rarely see another member post in the group.

#4: Encourage People To Post

Each of your posts is designed to get more people to post in the group. People will fill in the gaps if they see a benefit.

In other words, why would someone want to post in your group in the first place?

I joined the Podcast Movement Facebook Group to learn more about podcasting, find guests, and land more interviews. When I asked my first question, past members were quick to respond with very useful information.

Their responses cut my episode storage costs in half. Now I post something into the group every week.

Providing more benefits like those will encourage more interaction within the group. Even if you’re the only person answering questions in the beginning, you’ll encourage more people to post questions and share their answers.

In Conclusion

Facebook Groups are one of the most underrated features on social media at large. Utilizing them will take time, but once you generate the initial momentum, Facebook will start generating more momentum.

As long as you continue to drive engagement within the group, Facebook’s momentum will seem to continue forever.

What are your thoughts on leveraging Facebook Groups? Do you have any tactics for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: Business, Facebook Tagged With: business, Facebook, facebook groups

10 Social Media Trends To Pay Attention To

September 9, 2016 by Marc Guberti 2 Comments

social media

Social media is always evolving and with each new social media trend comes new opportunities to learn and grow your business.

One of the few things that will remain constant in social media’s ever changing landscape is our desire to master new trends.

Social media has changed a lot. And with each new trend comes more opportunities to learn and grow your business. For example, when I created my Twitter account in 2011, Pinterest wasn’t as big a player.

Live streaming and SnapChat didn’t even exist.

Just to give you an idea of how much social media has changed, here’s a powerful video from Matt Banner that shows just that.

Social media will continue to change rapidly and, as it does, it’s better to get ahead of the game. These are current trends to watch:

 

#1: SnapChat’s Rise To Power

SnapChat is HOT right now. In 10 seconds or less, you can put a snap on your story. Within that snap, you can provide advice, entertain, or literally anything else that your audience will enjoy.

The cool part is that it only takes 10 seconds or less to record a snap.

But even cooler than that is the platform’s unique capabilities. Now you can take a picture of someone’s SnapChat ID and automatically follow that person.

SnapChat’s communication capabilities mesh texting, video chats and phone calls into one. And people can choose which form of communication they prefer at any given time.

For example, if you are in a public place and prefer to use the text feature, you can still see the person you’re texting via video. During a phone call, you can text links to websites in real-time without losing the connection or sending an email.

SnapChat is probably the most advanced social network right now and it’s giving all of the other social networks a run for their money. There’s really no other social network like SnapChat.

 

#2: Interaction On A Whole New Level

Interaction means more than responding to or sharing other people’s posts. That form of interaction will remain a constant, but other forms of interaction, such as those available on SnapChat, are gradually gaining popularity.

Similarly, the interacting capabilities of live streaming apps, for example, are increasingly leading us towards real-time, face-to-face interaction.

Maybe some day there will be a social network that turns us all into Martian Manhunters that can read each others’ minds. Indeed, big players in tech are developing emotional recognition technology. And we’ve also got Oculus on the loose.

 

#3: Live Streaming’s Continued Dominance

Live streaming is making interaction more fun and immediate. I especially like Blab, which allows the guest and audience to post in the chat section.

blab

This way, people can add links directly within the chat section so everyone can click on it, rather than try to remember it.

Don’t expect live streaming to go away anytime soon. It may be tricky to get the hang of in the beginning, but you’ll get better with practice.

 

#4: Podcasting As The Underdog

With SnapChat, live streaming apps, and other social networks dominating the news, it’s easy to forget about podcasting.

The podcast is the cool kid who never gets invited to parties. Every year, podcasts are gaining in importance and attracting larger audiences.

Podcasting is simply audio. So people often choose YouTube because YouTube it is more popular and visual. But podcasting allows you to tap into the iTunes Podcasts and Stitcher audiences (among others) that you won’t reach with other forms of content.

Better yet, if you prefer YouTube over podcasting, why not convert your videos into MP3 files. It’s a very easy way to repurpose your content. Speaking of repurposing…

 

#5: Repurposed Pictures

In the past few years, virtually every social network want to be that place where you share your pictures.

And including an image in your tweet or Facebook post generates higher engagement. And Pinterest and Instagram actually require all of your posts to include an image.

More of these types of social networks will come into existence. As a result, content and images will continue getting repurposed. We’ve already seen this happening with blog posts. Tell me if any of these tips sound familiar:

  • Republish your blog post on LinkedIn Publisher.
  • Republish your blog post on Medium.
  • Try to republish your blog post on a guest blog.
  • Better yet, get your blog republished on a big media outlet like The Huffington Post.
  • Turn your blog into a video.
  • Make your blog into a book.
  • Turn your blog into a podcast.

Images are increasingly getting repurposed. How many times are images shared from Imgur? How many Instagram photos are being shared on Pinterest? Popular images are shared across multiple networks, often without attribution.  And as more images become repurposed, there is a greater need for photo optimization tools.

Image-obsessed users are always chasing after the perfect shot and design elements.

 

#6: The Immortality Of Blog Posts

The only places you hear about blogs dying are on other people’s blogs. I find that funny.

Blogs will never die because they offer users a unique voice and home on the web, and everyone needs that presence on the crowded internet.

Think blogging is dead? Take a look at how many blog posts have been published today. I’ll wait.

 

#7: More Blog Posts About The New Social Networks

I feel this one is inevitable. There are enough blog posts about Facebook and Twitter to keep you, your children, your grandchildren, and your great grandchildren satisfied for the rest of your lives.

Surprisingly, there still aren’t as many blog posts about SnapChat and live streaming. I actually wrote a blog post about SnapChat recently. And people want more of that information.

People aren’t asking me for Twitter tutorials because many of those already exist (I have also done a lot of them).

SnapChat and live streaming apps will soon be as saturated in terms of content and products as Facebook and Twitter.

And because there are more content producers today, especially user-generated content creators, saturation will happen much faster on new platforms than it did for Facebook and Twitter.

 

#8: More Outsourcing

With new social networks coming out every year, it’s easier and easier to fall behind the trends. That’s why I have outsourced 95% of my Twitter work.

I continue to interact with my audience and make sure everything is running smoothly, but other than that, I do little else. I outsource the work needed to keep that platform active and content rich.

Naturally, you cannot outsource your own live streams, videos or personal interaction with your audience. But literally everything else offers the possibility of outsourcing.

And without outsourcing, it’s difficult to focus on new social networks and opportunities beyond social media.

Expect outsourcing of social media activities to grow.

 

#9: Increased Need For Diversification

Each social network competes for our time as well our attention.

YouTube wants to keep us on the platform for as long as possible because the more videos we view, the more money YouTube makes on video ads.

Facebook wants to keep us on their site for hours so they can make a big profit from their advertising network. Same thing with Twitter and other social networks.

“Most of the others.”

That phrase has evolved into hundreds if not thousands of different social networks competing for our time and attention. When we put them all under the social media umbrella, that’s a lot of time and attention commanded by social media alone.

People’s opinions will change. Some people are migrating away from Facebook. Others are migrating away from Twitter. Others won’t even give SnapChat a chance.

No matter what your audience’s preferences are, you always want to be present in their feed.

Increased diversification also increases the amount of times our content and pictures get seen and repurposed, as well as the need for outsourcing to keep up with it all.

Managing that many social networks on my own (in addition to everything else) is too stressful for me to even consider.

 

#10: Constant Changes In Response To Social Media Trends

Every time a new social network with revolutionary capabilities rolls out, the big players try to copy that social network before it becomes too big.

Remember Meerkat? That live streaming app was hot until Twitter slammed the door shut.

The feud between Meerkat and Twitter got ugly. Twitter cut off Meerkat’s ability to access its social graphs in the eve of Periscope’s launch.

Then Periscope became the big live streaming app. But soon after, Facebook launched Facebook live. YouTube also offers live streaming capabilities.

A while ago, Vine was the revolutionary social network everyone was talking about. The six second infinite loop got all of the hype imaginable.

Then Instagram came out with its 15 second infinite loop videos.

Facebook is currently working on a SnapChat-like app. Expect other social networks to follow.

I don’t like the trend of the big social media players trying to copy the new and emerging social networks. The only reason Facebook didn’t bother copying Instagram is because Facebook ended up buying Instagram.

But it is what it is. In the end, we get more and better choices, but still, copying a social network like SnapChat makes no sense to me. It makes more sense to keep innovating and offering users something new.

 

In Conclusion

Social media will continue to evolve. And as we continue on our quests to master social media, we will have to take action based on emerging trends.

Those who tap into those trends and take action early will enjoy the most success from new social networks.

What are your thoughts on social media trends? How do you keep up and decide where to spend your energy? See any social media trends on the horizon? Sound off in the comments section below.

Filed Under: Social Media, Uncategorized Tagged With: Facebook, live streaming, snapchat, social media, trends, twitter

Myth Busting: Connecting Your Facebook Account To Your Twitter Account

April 20, 2016 by Marc Guberti 2 Comments

One of my biggest pet peeves on social media is seeing people connect their Facebook accounts to their Twitter accounts. People think it’s a way to save time since all of the tweets also show up on the Facebook Page.

The problem is that your Twitter followers don’t have an incentive to like your Facebook Page since you are sharing the same content. Your Twitter followers who go to your Facebook Page in search for new content will be disappointed.

In this video, I go more into detail about why this is my pet peeve and why you shouldn’t have the two social media accounts connected with one another.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

[Tweet “Myth Busting: Connecting Your Facebook Account To Your Twitter Account”]

Filed Under: Facebook, Twitter Tagged With: Facebook, myth busting, social media mistakes, twitter

Numbers Are Overrated

September 22, 2013 by Marc Guberti Leave a Comment

Someone has 100,000 followers. Are they real, fake, or inactive? How likely are they to even buy one of your products or at least retweet something you tweeted?

Someone’s YouTube video has 1,000,000 views. What did you get out of those views and exposure, and were those views paid for?

Someone’s Facebook post got 50,000 likes. Are those people just liking a lot of posts, were those likes paid for, and did getting all of those likes and exposure benefit your business (more sales, more followers, etc)?

Someone’s blog post got shared 5,000 times. Who shared the blog post? Someone with 10,000 followers or 10 followers?

Someone got 10,000 visitors on their blog today. Did the traffic come from a third party site?

Someone has 5,000 blog posts. Were they all actually good or were there some one-liners that didn’t make any sense? Were there any long blog posts that didn’t make any sense?

The numbers are overrated, but many people don’t see it that way. These people are focusing on spending their money and resources on temporary solutions to simply boost numbers. These people don’t spend their money and resources on things that can actually benefit their businesses. Are you spending your money and resources on your business the right way?

Filed Under: Uncategorized Tagged With: blog, blogging tips, business, business tip, Facebook, twitter

Why Social Media, 3D Printing, And Cars Are Huge

September 18, 2013 by Marc Guberti Leave a Comment

There are over a billion people on Facebook. There are over half a billion people on Twitter. All of the social networks have millions of users. It’s not a mystery as to how social media is huge. If you say it’s because people can now talk to each other faster, you’d be wrong.

The reason why social media is huge is because it’s revolutionary. Social media dramatically improved one aspect of life. The fact that social media improved human interaction is just a coincidence.

3D printing is going to be really huge. It’s not because you can now print 3D objects that 3D printing is going to be huge. 3D printing is going to be huge because it’s a dramatic improvement of one aspect of life. If you hand make something, you can use a replicator to create a 3D file of what you handmade. Creating your own unique product couldn’t be any easier.

Cars are huge. Almost everyone has a car. There are plenty of traffic jams to account for that. The reason why cars are huge is because cars were a dramatic improvement. Instead of riding on a horse when you go somewhere, you can drive in a car (assuming you have a license). Cars go a lot faster than horses, but even when a car is going slower than a horse, it has its benefits. The car can go on as long as there’s gasoline left in the tank. A horse can only go on until it gets tired or hungry.

If you can find a way to dramatically improve an aspect of life whether that aspect is travel, communication, or something else, you will become a member of the elite.

Filed Under: Uncategorized Tagged With: business, business tip, Facebook, social media, twitter

20 Social Media Statistics That You Need To Know

August 26, 2013 by Marc Guberti Leave a Comment

It’s always difficult to decide which social network you should use. All of the social networks have millions of members. I use Twitter and Pinterest every day. I will be using other social networks every day as well (Instagram, Tumblr, and Google+).

I am not jumping right into those social networks because it’s better to focus on an individual social network. Once I reach 3,000 followers on Pinterest, I’ll incorporate another social network into my business plan (UPDATE: I now have over 3,000 followers on Pinterest).

You may be juggling around social networks, or you don’t know which social network is right for you. These are 20 interesting statistics that will help you decide which social network to use.

  1. Pinterest users spend an average of $180 per purchase which is far greater than any other social network. Facebook users are second at $85.
  2. The fastest growing demographic on Twitter is the 55-64 age bracket.
  3. Companies that generate over 1,000 likes also receive nearly 1,400 visitors on their website a day.
  4. 50% of Twitter users are more likely to purchase from brands they follow.
  5. 80% of pins are repins.
  6. 40% of marketers use Google+.
  7. 45 million photos are uploaded to Instagram every day. That’s 521 photos every second!
  8. Instagram has grown very fast in less than 3 years.
  9. 24% of teenagers who use the web also have Twitter. Some of them are moving from Facebook to Twitter.
  10. Facebook has 665 million users who are active every day.
  11. Over 6 billion hours of video are watched every month.
  12. Companies with over 1,000 followers generate more than 800 visitors to their website every month. I can vouch for that.
  13. Pinterest hit 10 million unique U.S. visitors per month faster than any other website in history. It’s growing, and it’s growing fast.
  14. One out of every 7 minutes spent online is on Facebook.
  15. The average Pinterest user has 171 pins, 229 followers, 3 boards, and 28 likes.
  16. 720 million minutes were spent using Pinterest’s mobile app in 2012.
  17. 60% of Google+ users log in every day while 80% of Google+ users log in every week.
  18. Every minute, 700 YouTube videos are shared on Twitter.
  19. There are 2.1 million LinkedIn groups.
  20. Over 400 million tweets are sent every day.

Filed Under: Uncategorized Tagged With: business, business tip, Facebook, google, google plus, instagram, pinterest, social media, social media advice, twitter, youtube

  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

Listen to the Podcast

Click here to grab your FREE copy of "27 Ways To Get More Retweets On Twitter"

Copyright © 2025 · Genesis Sample on Genesis Framework · WordPress · Log in