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how to get more blog traffic

How To Make Your Blog Hit A Tipping Point

January 14, 2015 by Marc Guberti Leave a Comment

Blog Tipping Point

The tipping point is one of the most desired points to hit for any blogger. The tipping point represents a giant surge of traffic that increases beyond expectations. It is the type of traffic that takes a blog from a few hundred visitors every month to thousands of daily visitors in a relatively short period of time.

When my blog hit its tipping point, it originally got 500 views every month. Then, month by month, my viewership doubled until this blog got to 25,000 monthly views. It only took a few months to make that big transition. While this transition was taking place, I was utilizing many tools and resources to grow my presence, but I did not know everything that I know now. In order to make your blog hit a tipping point, these are the six things you need to focus on:

 

#1: Provide Valuable Content

Promoting your content only goes so far. One thing that determines your success as a blogger is how many people promote your content. Few people are capable of making content go viral on their own.  Only the Oprah types can accomplish such a feat. 99% of the time, content goes viral when the people in your audience share that content with their friends, and those friends share the content with their friends. Repeat the process a dozen times with each friend, and then you have viral content.

However, people are not going to talk about your content just because it is there. People primarily talk about extremely poor or valuable content. The poor content gets bashed while the valuable content gets praised. Valuable content is the content that wins on the web and gets shared the most. Valuable content results in more returning visitors and stronger relationships between you and your readers. Don’t be afraid to provide free value on your blog. In many cases, it is the free value that encourages the sale. So you’ll make more money anyway.

 

#2: Grow Your Email List

You have to listen to me on this one. I started focusing on my email list a few years after creating this blog. That was by far, undoubtably, without question the biggest mistake I made with this blog (I’m emphasizing this for a reason). Out of the first 100,000 visitors who visited this blog, I didn’t even get 300 subscribers because my blog was poorly optimized to get more subscribers. Your email list is so important because it gives you an easy way to communicate with your subscribers, and the click through rates are incredible. Even if you only get a 5% click through for your emails, that is a much higher statistic than the percentage of click throughs you would get on social media (almost always under 1%).

Some marketers go as far to say that the size of your email list indicates your income. Most of the successful bloggers who make six figure incomes have over 10,000 subscribers (although having 10,000 subscribers does not guarantee a six figure income, having that many subscribers is very helpful). These blogs get a surge in traffic when an email blast gets sent to subscribers promoting the latest article. Imagine having a list of 10,000 email addresses, and 7% of those people clicked on the link. That’s an extra 700 visitors just from that one email. Some of those visitors may decide to share the blog post on social media (very helpful for SEO) or write a blog post about your blog post. Most of the blog posts that I promote on this blog (that aren’t mine) are blog posts written by Seth Godin. I’ve been reading his emails every day for over two years. That’s not a coincidence. I typically share links to blog posts that I read in my inbox first.

Don’t make the same mistake I made. Build your email list now. It is your number one priority for turning blogging into a full-time income.

 

#3: Grow Your Social Media Audience

Once you write valuable content and have landing pages set up to collect email addresses, those pages need visibility. The web is a noisy place with millions of blogs. Someone finding your blog (or anyone’s blog for that matter) is like finding the needle in the haystack. Some needles in the haystack get found more often than others. In order for your needle (blog) to be found in the haystack (the web) more often, you need to promote your content on social media.

Not only is building your social media audience a great way to promote your content, but it is essential towards establishing your authority on the web. Having a large social media audience gives you better social proof. Think about it this way. Would you rather buy the Twitter guide from the person with 100 followers or the person with 100,000 followers? Would you rather take the Facebook course from the trainer with 1,000 Facebook likes or the trainer with 1 million Facebook likes. When you grow your social media audience, you can use the social proof to boost your credibility.

No matter what you do, never resort to buying fake followers. Not only does it hurt your credibility, but the fake followers will never engage with you. They will also make your real followers feel uncomfortable. Here is an interesting case study from Social Media Today about someone who bought 50,000 Twitter followers (and was disgusted by the results).

 

#4: Boost Your Blog’s SEO

To many bloggers, SEO is still confusing. The main reason SEO seems confusing is because there are so many factors that go into a search engine’s ranking system. Some search engine tactics such as adding alt tags do not necessarily improve the value of your blog posts. Those types of search engine improvements are the ones that get done behind the scenes so search engines can understand what your blog is about.

My recommendation is to only learn a few SEO methods at a time and implement them one by one. Focus on improving your blog’s bounce rate, linking to your other blog posts, including alt tags in your pictures, growing your social media audience (that helps with SEO) and writing longer blog posts (while keeping the value). My recommendation is to master one of these tips at a time and then move on to a new set of tips. You can start with any five tips you desire. I wrote a blog post that contains a few more tips about boosting your blog’s SEO.

 

#5: Put In More Work Than You Already Are

If you want to make it to the next level in anything, then you have to put in the next level of work. The more time you commit to blogging, the farther you will go. If you spend twice as much time researching different tactics you can use to boost SEO, get more subscribers, and grow your social media audience, then you will have twice as much knowledge in those areas. If you spend twice as much time writing content, then that content will probably be longer and more valuable.

It is possible to reach a tipping point for your blog, but reaching that tipping point (or anything important and worth the time) is not an easy task. I wrote blog posts every day even when I knew no one would see them. It was the process of writing every day that allowed me to get better, learn new tricks, and turn my blog into what it is today.

 

#6: Persistence

A blogger’s journey is one of persistence. For the average blogger, it takes a few years before his efforts turn into a full-time income. Every blogger, even the most successful ones, started out with no audiences of their own. Successful bloggers had to fight their way through the noise as they grew their email lists and social media audiences. It takes months of research to master SEO and a few weeks of research to learn what happens when Google comes out with a major search engine update.

If you are persistent, and you learn new techniques along the way, then you will become a successful blogger. Be patient, continue to put in the work, and success will greet you on the other side.

 

In Conclusion

Tipping points take a lot of work to pull off, but any blogger can experience a tipping point, the moment when traffic soars more than ever before. Even the most successful bloggers experience tipping points in their social media audiences, blog traffic, and the number of subscribers they get.

The key to becoming a successful blogger is by being persistent and learning new techniques along the way. Which tip was your favorite? Do you have any additional tips for bloggers who want to reach their tipping points? Please share your thoughts and advice below.

Filed Under: Blogging Tagged With: blog traffic, blogging tips, how to get more blog traffic

6 Methods To Promote Your Blog Posts

October 15, 2014 by Marc Guberti 2 Comments

6 methods to promote your blog posts

Your blog is a powerful tool to get more traffic and allow people to see free content so they are enticed to subscribe and buy products. The main way to get blog traffic is by promoting your blog posts and getting more traffic for each individual blog posts. If 10 of your blog posts get 20 visitors, that’s 200 visitors total just from those 10 blog posts.

That means promoting your blog posts so they reach more people is essential to getting more traffic. In this article, I will share with you six different methods you can use to promote your blog posts.

  1. Include pictures in your blog posts and pin them. It is a shame that many marketers are not putting pictures on their blogs and are forgetting about Pinterest. Not only is Pinterest popular (it has over 70 million users), but it is still growing. Pinterest may even exceed 100 million users by the end of the year. Better yet, content spreads rapidly. 80% of pins being repins is one statistic that indicates how far content on Pinterest can spread.
  2. Tweet your blog posts more often. Tweeting your blog posts more often means increasing the frequency in which you tweet and the percentage of tweets that contain your blog posts. Tweeting about your blog often is entirely okay, and tweeting more frequently will not annoy your followers. In fact, tweeting more frequently will help you a lot.
  3. Create a Facebook Page. Although not everyone gets to see your Facebook posts, Facebook is still the largest social network of them all with over 1 billion users. These Facebook users are very active on the site and like/share other people’s content often. Here are some additional reasons for why you need a Facebook Page.
  4. Create SlideShare presentations. SlideShare is the social network to watch out for this year and the year after that. SlideShare has had great success with big businesses and companies who boast getting more traffic from SlideShare presentations than from audiences that range from hundreds of thousands of people to millions of people on other social networks.
  5. Promote your blog posts within your blog posts. The three links you see above this text are examples of this method in action. Including links to your older blog posts allows those blog posts to get more views while reducing your blog’s bounce rate at the same time!
  6. Email the people on your list about your blog posts. Every week, I send out one email containing all of the blog posts I wrote for the week. These emails have seen massive success and numerous clicks. Writing multiple blog posts every day and using RSS to send people emails did not work as well.

Promoting your blog posts will allow more people to see your content. Some of the people who see your content will decide to subscribe to your blog and buy some of your products. What were your thoughts on the list? Do you have a 7th method to promoting blog posts? Please share your thoughts and advice below.

Filed Under: Blogging, Marketing, Traffic Tagged With: blogging tips, how to be a successful blogger, how to get more blog traffic

Five Awesome Lessons You Can Learn From My Blog Traffic Case Study

September 10, 2014 by Marc Guberti 2 Comments

Blog Traffic Statistics

In February 2014, my blog got over 5,000 visitors which resulted in a little over 9,000 views. It was the first time my blog got fewer visitors in a particular month than it got the month before since March 2013. At the time, I was unsure of this blog’s future because a blog of mine that was getting hundreds of daily visitors also went through this trend and did not quite recover. I did more research so this blog could avoid the other blog’s fate, and this research led to me learning more about getting blog traffic.

My traffic consistently increased month by month, and the statistics show no signs of decline. In July 2014, this blog got over 17,500 visitors which resulted in over 26,500 views. In the short span of five months, I was successfully able to triple my traffic. Now, I no longer do research to see how my blog can survive. I do research do see how I can make my blog thrive more than it already is. Throughout the journey, I have learned five core lessons that you need to takeaway from this blog post.

  1. If you want it, you can get it. Although I had no plans on tripling my blog’s traffic in five months, I wanted to get 20,000 views in one month. That evolved into getting 26,500 views in one month. Right when I saw the potential at the end of July, I gave myself the goal of tripling my traffic yet again in the next five months. That means my goal for December 2014 would be get over 52,500 visitors resulting in 79,500 views for the month. I want it, and I know I can get it. I’m going to need help though. *Pauses and gives a wink*
  2. Social media is everything. If you are not using social media to promote your blog, then you are not using it properly. Social media has attributed to an overwhelming majority of this blog’s success. Social media traffic even resulted in this blog’s search engine traffic rising dramatically. In July 2014, traffic from social media and the search engines contributed to about 70% of this blog’s traffic. A large portion of the other 30% came as a result of people writing about me or sharing my blog posts because they heard about me through social media.
  3. Be patient. Blogging takes a very long time before you start to see the traffic. There are some experts who say that if you are not seeing a lot of blog traffic in 6-12 months, then blogging is not for you. It took over six months for me to get over 200 views in a month and over a year to get over 4,000 views in a month. It takes time to grow a strong presence on the web.
  4. Make sure you do something that you love. The only reason I was able to reach this point, and the only reason I will continue to excel is because I love what I do. There are other components such as me knowing some things about how social media works and the 100,000 Twitter followers I have, but I started off with zero knowledge on social media and 0 Twitter followers.
  5. Always look for more ways to grow. Right when I optimized my social media presence, my SEO traffic also went up. Since my success on Twitter, I still invest a majority of my time on Twitter, but now I am starting to give more attention to Facebook, Pinterest, and YouTube.

I take #5 deep into heart because it forces me to never settle. I always look for more avenues of growth for traffic, revenue, and other things as well. Pinterest and YouTube have really been picking it up lately. I just passed 14,000 Pinterest followers, and I’m aiming for over 20,000 Pinterest followers before the end of the year which now seems much easier than it was before. My YouTube channel is approaching 20,000 channel views, and my goal is to bump it up to 30,000 views and exceed 400 channel subscribers before the end of 2014. I am also paying more attention to my Facebook Page, and my goal for that is to have over 1,000 likes before the end of 2014.

That’s the social media side, but there is also another side of blog traffic that I have not paid equal attention to, until now. I did not take growing an email list seriously. I offer the free prize and make the subscription box easy to see, but with only 0.3% of my visitors subscribing, I am taking further action to dramatically boost the number. Now I am finding more ways to grow my email list, and my goal is to be at 5,000 subscribers before the end of the year. With the amount of traffic my blog gets, it can be done. I would just need 5% of all of my blog visitors to subscribe to my blog from now until the end of the year to make it happen. With the new plugins I have added to me blog bringing in numerous subscribers, I have been getting much closer to this goal as the days pass by.

What are some of the lessons you have learned from your own blogging experiences?

 

Filed Under: Blogging, Traffic Tagged With: how to get more blog traffic

6 Tips To Expand Your Blog Audience

August 26, 2014 by Marc Guberti 8 Comments

Growing Blog Traffic Statistics

The size of your blog audience is one of the determining factors of how far your content spreads and how many sales you make. Many of the successful bloggers who have turned blogging into a full-time income also have low Alexa ranks to boast about. The low Alexa ranks indicate that those blogs are popular and getting thousands of daily visitors. Your blog’s growth may be the difference between the sales you are getting now and the extra sales you could be getting later. In order to expand your blog audience, follow these six tips.

  1. Grow your social media audience. The bigger your social media audience is, the more people you will be able to reach. The best way to grow your social media audience is by growing a targeted following. Growing your social media audience is one of the best ways to boost your blog’s SEO.
  2. Get people to stay on your blog longer. The longer someone stays on your blog, the more likely that person is to visit your blog in the future. If you are able to get numerous returning visitors to your blog, those visitors will continuously share your content and tell their friends about you. Some of the ways to get people to stay on your blog longer are by making your blog load faster and reducing your blog’s bounce rate.
  3. Write blog posts consistently. If you are consistently writing blog posts, your visitors will have a reason to come back to your blog every day and eventually subscribe to your blog. Writing blog posts on a consistent basis will allow you to get more blog traffic, and as you add more blog posts to your blog, math will start to work in your favor. If your blog has 100 blog posts, each blog post needs to get 10 visitors every day in order for the blog to bring in 1,000 daily visitors. However, if your blog has 1,000 blog posts, then each blog post needs to bring in 1 visitor every day in order for you to achieve the goal of getting 1,000 daily visitors. You need to ensure that your blog posts are valuable enough to be something that others would want to visit.
  4. Get on more podcasts and interviews. Radio Guest List has been a powerful tool for me to get featured on more podcasts and interviews. Although my credentials help, I have been able to get opportunities from Radio Guest List that I would not have gotten before. What you can also do now is create a page on your blog that tells people you can do public speaking and get interviewed. What you need to do for the long term is build your presence so you become someone that others would want to interview.
  5. Make sure you are getting the most out of your individual visitors. It’s great to have numerous visitors, but you also want to make sure you are getting the most out of your individual visitors. If you cannot optimize on 50 engaged visitors, then how are you going to optimize on thousands of engaged visitors. Set up your blog so people would want to subscribe and buy your products.
  6. Get more people to subscribe to your blog. It is essential to get as many people as possible to subscribe to your blog. The bigger your list is, the more people there are on that list to buy your products. All you need to do at that point is send emails to your subscribers that they enjoy. Getting more blog subscribers is as easy as pie if you know how.

Growing your blog audience is an important way to spread on the web, get more subscribers, get even more visitors and get more sales. What were your thoughts on the list? Did you have a favorite tip or an additional tip (or both)? Please share your thoughts and advice below.

Filed Under: Blogging, Subscribers, Targeted Audience, Traffic Tagged With: how to get more blog traffic

How My Blog Got Over 100 Views From Twitter Alone In Less Than An Hour

August 20, 2014 by Marc Guberti 10 Comments

100 Views For Blog

For the statistic crunchers out there, that adds up to over 2,400 daily views. At the time, my blog normally got around 32 views every hour which resulted 750 daily views. However, July 21st would be the day that I would call everyone together to help my blog get 1,000 views in one day. This was definitely a nail bitter. It was 11 pm and I had a little over 900 views. At the time, 900 daily views was rare, so I took the opportunity to bring it up to 1,000 views.

I started off by pinning my latest blog posts, but that only got me a few visitors. Most of the visitors I got from Pinterest ended up coming the next day. That helped me have back to back days of over 1,000 views, but for this particular day, Pinterest was not the strong point. When in doubt, I always resort to Twitter where my audience is the biggest.

I started off by increasing my tweeting frequency. From 11 pm to midnight, I sent out one tweet every five minutes. I really wanted this one and was willing to manually schedule tweets to get the job done. Sure enough, I was plugging away with Google’s calculator option, and as the minutes went by, I realized that my goal was less likely to happen. This was not the scenario where I wanted to make the mistake and learn from it. This was a scenario where I put everything on pause, still had work to do after midnight, and wanted to get 1,000 views in one day.

Then at 11:35 pm, I sent out the tweet.

https://twitter.com/MarcGuberti/status/491426440848482305

It got a few favorites, and now the tweets that were getting sent out got more attention. I was able to send out four more tweets with links to my blog posts. Throughout those 25 minutes, I kept everyone updated about my blog’s status.

https://twitter.com/MarcGuberti/status/491428754019717120

After I sent out this tweet, I realized that my goal was going to be realized. I kept on refreshing my blog’s statistics page until the blog passed 1,000 views.

https://twitter.com/MarcGuberti/status/491430155445735425

When my blog got its 1,000th view for the day, I sent out the celebration tweet. It got more attention than any of the other tweets.

https://twitter.com/MarcGuberti/status/491432102101913601

My blog ended up getting 1,030 views that day. That means in 25 minutes, this blog got 77 views. That’s 3 views every minute which adds up to over 4,000 views in one day.

Of course, this rate slowed down after I reached the milestone, but now this same milestone that once seemed impossible happens every day. I can now say that I get over 1,000 daily visitors.

This taught me three valuable lessons. The first lesson reminded me of how important it is to tweet at the moment. The second lesson taught me that the urgency of the matter encouraged myself and my audience to act. The third lesson is that if you build an audience of people who care about what you do, you will be able to go far and spread.

 

Filed Under: Blogging, Targeted Audience, Traffic, Twitter Tagged With: how to be a successful blogger, how to get more blog traffic

5 Secrets About Blogging That Others Don’t Want You To Know

August 12, 2014 by Marc Guberti 12 Comments

Top Secret

Blogging has become a complex art. What started as an online diary has turned into a way for people to build powerful presences on the web. Now over 150,000 blogs get created every day, and there are millions of blogs on the web. Some of these blogs have Alexa ranks under 100,000 while other blogs have no Alexa ranks at all. What’s the difference between the blogs getting thousands of daily visitors and the blogs that struggle to get one thousand visitors every year? The answer is these five secrets about blogging that others don’t want you to know.

  1. The subscriber list is everything. Even if your blog is getting hundreds of daily visitors, you need to grow your subscriber list. Your subscribers are the ones who get emailed each time you come out with a new blog post, share your blog posts, and buy your products. Optimize your blog for subscriptions by offering free prizes and having a pop up show up on your blog.
  2. SEO is overrated. I relied on SEO for over a year and saw small increases. These increases allowed me to go from 170 monthly views to 200 monthly views. When I focused more of my time on social media, I got the exponential traffic that continues to grow to this day.
  3. You need to have your own product. Affiliate marketing is a great way to make extra income, but if you do not have your own product, you are not establishing yourself as an expert in your niche. In order to make revenue from your blog, you must have your own product in place. On a successful blog, the blogger’s products bring in far more revenue than advertisements. Some of these successful bloggers don’t have advertisements at all.
  4. All social networks are important. You want to offer as many sharing options for your blog posts as possible. The only reason I now include pictures in my blog posts is so other people could share my blog posts with Pinterest. Make it as easy as possible for others to share your blog posts on as many powerful social networks as possible.
  5. Big social media audiences look really good. We have a natural tendency to believe that the person with the bigger audience is more credible than the person with the smaller audience. The power bloggers also happen to have big audiences on social networks, and those big audiences allow their content to spread while boosting their credibility.

The beans have been spilled, and the methods to grow your blog are right here. What are your thoughts on the list? Do you know any additional secrets about blogging? Please share your thoughts and advice below.

 

Filed Under: Blogging, SEO, Social Media, Subscribers, Targeted Audience, Traffic Tagged With: how to be a successful blogger, how to get more blog traffic

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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