Targeted Audience

The 5 Pillars Of Successful Blogging

September 13, 2014 by Marc Guberti 2 Comments

The only two things that separates a newbie blogger from an expert blogger is time and knowledge. Bloggers who have been keeping at it for a few years and have an abundance of knowledge about blogging have more successful blogs than the bloggers who just started. It is great for new bloggers to write blog post after blog post, but it is essential for new bloggers to learn as much as they can about blogging. That is why if you are a new blogger, you definitely need to continue reading through this blog post, and if you have been blogging for a while, it is possible for an old dog to learn new tricks. Here are the five pillars of successful blogging:

Write one blog post every day. The more you write, the better you get, and writing every day will give you discipline you need to take blogging to the next level. Writing one blog post every day at the same time will also make more of your readers expect you to publish a blog post at a certain time. That means if you publish a blog post at 9 am Eastern, some of the people on the East coast will be refreshing their email at 8:59 am until your blog post shows up.
Have your blog optimized for subscribers. It’s great to get more visitors, but it is critical to turn those visitors into subscribers. You need to be using the right mailing provider and have plugins on your blog that get attention and email addresses.
Have a product. In order to be successful with a blog, you need to monetize it…and not with ads or affiliate marketing. Although those are two great ways to bring in some income, having your own product allows you to get a bigger chunk of the commission, and the more products you create, the more math stacks in your favor towards your goals. It is mathematically easier for 10 books to bring in $100,000 every year than it is for 1 book to bring in the same amount of revenue.
Grow your social networks. The presence you have on your social networks is powerful. The bigger your audience is (assuming you did not buy followers), the more people you will be able to interact with. Social media is a great place to interact with your readers and engage with them.
Love what you write about. Without this, you will not succeed as a blogger, and there are no questions about it. You need to love what you do to the point where you would continue to enjoy writing about the same topic for many years. Some bloggers have been at it for over 10 years without a loss in enthusiasm.

Those are the five pillars to a successful blog. What are your thoughts on the list, and how have these pillars impacted your blogging? Do you have a 6th pillar that you go by. Please share your thoughts below.

6 Tips To Expand Your Blog Audience

August 26, 2014 by Marc Guberti 8 Comments

Growing Blog Traffic Statistics

The size of your blog audience is one of the determining factors of how far your content spreads and how many sales you make. Many of the successful bloggers who have turned blogging into a full-time income also have low Alexa ranks to boast about. The low Alexa ranks indicate that those blogs are popular and getting thousands of daily visitors. Your blog’s growth may be the difference between the sales you are getting now and the extra sales you could be getting later. In order to expand your blog audience, follow these six tips.

Grow your social media audience. The bigger your social media audience is, the more people you will be able to reach. The best way to grow your social media audience is by growing a targeted following. Growing your social media audience is one of the best ways to boost your blog’s SEO.
Get people to stay on your blog longer. The longer someone stays on your blog, the more likely that person is to visit your blog in the future. If you are able to get numerous returning visitors to your blog, those visitors will continuously share your content and tell their friends about you. Some of the ways to get people to stay on your blog longer are by making your blog load faster and reducing your blog’s bounce rate.
Write blog posts consistently. If you are consistently writing blog posts, your visitors will have a reason to come back to your blog every day and eventually subscribe to your blog. Writing blog posts on a consistent basis will allow you to get more blog traffic, and as you add more blog posts to your blog, math will start to work in your favor. If your blog has 100 blog posts, each blog post needs to get 10 visitors every day in order for the blog to bring in 1,000 daily visitors. However, if your blog has 1,000 blog posts, then each blog post needs to bring in 1 visitor every day in order for you to achieve the goal of getting 1,000 daily visitors. You need to ensure that your blog posts are valuable enough to be something that others would want to visit.
Get on more podcasts and interviews. Radio Guest List has been a powerful tool for me to get featured on more podcasts and interviews. Although my credentials help, I have been able to get opportunities from Radio Guest List that I would not have gotten before. What you can also do now is create a page on your blog that tells people you can do public speaking and get interviewed. What you need to do for the long term is build your presence so you become someone that others would want to interview.
Make sure you are getting the most out of your individual visitors. It’s great to have numerous visitors, but you also want to make sure you are getting the most out of your individual visitors. If you cannot optimize on 50 engaged visitors, then how are you going to optimize on thousands of engaged visitors. Set up your blog so people would want to subscribe and buy your products.
Get more people to subscribe to your blog. It is essential to get as many people as possible to subscribe to your blog. The bigger your list is, the more people there are on that list to buy your products. All you need to do at that point is send emails to your subscribers that they enjoy. Getting more blog subscribers is as easy as pie if you know how.

Growing your blog audience is an important way to spread on the web, get more subscribers, get even more visitors and get more sales. What were your thoughts on the list? Did you have a favorite tip or an additional tip (or both)? Please share your thoughts and advice below.

How I Plan To Massively Increase My Email List

August 25, 2014 by Marc Guberti Leave a Comment

Email-List-2

With over 120,000 Twitter followers and over 10,000 Pinterest followers, growing a social media audience has become easy. Now my top priority is growing my email list. Since this blog’s creation, it has gained a few thousand subscribers. Although it’s a great start, I want to be have tens of thousands of subscribers, and several marketers emphasize how “the money is in the list.”

I have a plan in place for accomplishing this goal, and part of the plan is good news for everyone here. A free gift I give to my subscribers is the Pinterest Mastery video tutorial. In addition to this gift, I will also be writing free guides that will be shared exclusively to my subscribers. That means if I decide to write a quick guide containing 25 different methods to get more repins on Pinterest or something similar, I am going to share it with you if you have subscribed to my list.

Another big change I have already made is using iContact to deliver all messages. This gives me superior flexibility as well as a new structure for sending out emails. In the past, I used WordPress’ subscription option which sent out emails seconds after I came out with a new blog post. With iContact, I will now be sending an email to my subscribers every week with links and short descriptions for the blog posts published that week. Anyone who remains subscribed to the WordPress option will still get emailed when I come out with new blog posts, but I am going to move everyone over from that list to my list on iContact.

In order to focus more of my time into writing the informative guides for my subscribers and launching more products, I will only be writing one blog post every day. Anyone who subscribes to my email list will be sent an exclusive blog post every week via email that will never get featured on this blog. That means if you want more of my content, join the list.

Although I am putting in an extensive amount of work into growing my email list, I am one person, and I need your help. If you subscribe to my email list, you will get the free Pinterest Mastery Video Tutorial just like before. The only difference is that I am working on a guide that contains 27 different methods to get more retweets on Twitter. Right when the guide is finished, I will distribute it to everyone on the list, and anyone who wants the guide in the future just has to subscribe. I also encourage you to spread the word to your friends because there is strength in numbers in accomplishing big goals.

5 Blogging Myths Debunked

August 23, 2014 by Marc Guberti 4 Comments

Blogging Myths

A blog is a powerful way to interact with more people, boost your presence on the web, and get more sales at the same time. Some people have been able to make full-time incomes with their blogs. However, most people have not made full-time incomes with their blogs yet. Quite on the contrary, most blogs bring in little to no revenue despite all of the work those bloggers put into writing valuable content. There are many reasons why a blog does not bring in revenue such as not being monetized or not bringing in traffic, but another reason why most blogs are not successful is because the bloggers behind them live under five myths. These myths are commonly practiced, but they are also not as powerful as they are thought to be. Here are the five myths:

Writing more blog posts equates to more traffic. Most of the popular blogs just happen to be filled with content. What allows these blogs to become popular is that the blogger has developed a strong social media presence that gets used to promote the blog. Then, as social media traffic, goes up, SEO traffic goes up.
SEO is king. SEO is something you should look into, but social media is more powerful than SEO. While you have to hope for the best with SEO, building a social media audience is a reliable way to bring in more blog traffic.
Traffic is more important than good content. Once you get the traffic, the value of your content will determine how long people stay on your blog. It is better to get 10 visitors that stay on your blog for 10 minutes each than it is to get 1,000 visitors that only stay on your blog for two seconds.
You can be a successful blogger overnight. If overnight success means a few years, then yes, it is possible. The reason there is no such thing as overnight success is because it takes a long time for people to know about you. This blog got 38 views on its first month and is now getting hundreds of thousands of views every year. Many bloggers become demoralized if they do not become overnight successes, but it is just part of the process. Here is a picture that shows you exactly what I am talking about.
The knowledge you have is good enough. No matter how smart you are, there is still more information you can learn about your niche. That is why I strongly encourage you to read more articles on the web, read more books, and watch YouTube videos related to your niche.

These five blogging myths continue to deceive bloggers into thinking in the wrong way about their journey and making the wrong decisions. By addressing these myths now, you can stop thinking the wrong thoughts about blogging and continue your journey on a brighter note. What were your thoughts on the list? Do you have any other blogging myths you would like to debunk? Please share your thoughts and advice below.

3 Social Media Tips To Get More Clicks

August 22, 2014 by Marc Guberti Leave a Comment

Social media is a tool that allows you to interact with your followers and build an audience. However, social media is not the place to make money. Social media is the place for you to build awareness for your products and blog. You want more people to click on the links to your articles so you are able to bring in more revenue. The problem for most people is that getting those clicks is difficult. After tweeting blog post after blog post, only a few clicks come in. If you are successfully able to address this problem and get more clicks, your blog traffic will soar, and you will get more sales. In order to address that problem, follow these three social media tips.

Grow a targeted audience. A targeted audience is different from any other kind of audience. This kind of audience is one that enjoyed the type of content you share before they started following you. Now that these people are following you, they will be interested in your content.
Tweet better headlines. The headline is the sole indicator of how many times a link gets clicked. The more catchy and clear your headline is, the more clicks that headline is going to generate for the link. Here are some ways to master the headline.
Tweet more often. The more content you tweet, the more people you are going to reach. It is important to remember that the world has different time zones. A podcast I would be featured in was scheduled to start at 3:30 pm. I got on my computer at 3:30 pm and then sent an email to verify that it was going to happen. Little did I know, the person was using Pacific time. This person’s version of 3:30 was my version of 6:30, and my version of 3:30 was this person’s version of 12:30. Although email and social media have connected us more than ever, the time zones remain disconnected. You need to tweet throughout the entire day so you reach everyone at the optimal time, no matter what time zone these people live in.

Implementing these three tips will allow you to see a gradual increase in the amount of clicks that you get. By getting more clicks, your will be more likely to sell more products in a shorter amount of time. What were your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.