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6 Tactics To Promote Your Landing Page

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Promote Landing Pages For More Subscribers

Did you know that a landing page is one of the most important pages on a blog for making a strong income? Landing pages collect email addresses, and when lined up with the right technology, free prizes and a sequence of emails can automatically be delivered to your subscribers’ inboxes.

Unfortunately, most landing pages do not get a large amount of traffic. Most landing pages get a small portion of the traffic that the blog attracts as a whole. Before I started to promote my landing page, it got a small percentage of my blog’s daily visitors. After implementing a few changes to my landing page, I was able to increase my landing page traffic by 600% in just one week.

The size of my audience aided with the big increase, but it is important to note that I got these results overnight. Regardless of how large your audience is, implementing these six tactics has the potential to lead to massive results in a relatively quick period of time.

 

#1: Pin Your Landing Page To The Top Of Your Twitter Account

Twitter now gives its users the option to pin one tweet on the top of their feeds. This pinned tweet always gets displayed as the first tweet even if you send out a new tweet. You could pin a tweet from 2011 to the top of your feed, and it would show before all of the tweets you posted this year.

In order to promote your landing page, you can pin a tweet to the top of your feed with a link to the landing page. That way, each time someone looks through your feed, the tweet with your landing page shows up at the top. You can use a hashtag, add a picture, and keep your tweet in the 70-100 character range to get more engagement for those tweets. Utilizing those three tidbits in your tweet has been statistically proven to increase the amount of retweets that a tweet gets.

 

#2: Use HelloBar

HelloBar is a cool WordPress plugin that allows you to display a scroll-down message at the top of your blog. Using HelloBar to promote my latest landing pages allows them to get more exposure because a scroll-down message is hard to ignore.

The great thing about HelloBar is that you can write a clear message that scrolls down without the message taking up too much space. I have seen some services similar to HelloBar, and these bars are ginormous. Some of the scroll-down bars bloggers use take up half of the screen. Large scroll-down messages are bad because they don’t encourage visitors to stick around. Instead, visitors who see a giant bar will feel more inclined to click the back button than read any of the content (let alone click on the link in the scroll-down message).

You want to make your message short and sweet so it only takes up one line. If your HelloBar takes up two or more lines, it will practically cover a quarter of the screen. Remember that if your HelloBar eats up a good chunk of your computer’s screen, then it probably covers the entire screen of an iPhone (people won’t be able to read the content on your blog).

The landing page I promote on HelloBar gets dozens of daily visitors just from that scroll-down message. Many of these visitors end up subscribing to my blog. I know this because at one time, I was only using HelloBar to promote my first landing page with the free eBook 27 Ways To Get More Retweets On Twitter. At the time, I was averaging 20 daily visitors to the landing page (all of them came from HelloBar), and I got 4-8 subscribers every day. Depending on the day, that’s a 20%—40% conversion rate once people click on the HelloBar button and get led to my landing page. Considering most landing pages get 2.5% of their visitors to convert, utilizing HelloBar is a great way to get more traffic and increase your landing page’s conversion rate.

[tweetthis url=”http://bit.ly/1K85AHD”]HelloBar is a great way to get more traffic and increase your landing page’s conversion rate.[/tweetthis]

 

#3: Use A Picture On The SideBar That Leads To Your Landing Page

The sidebar of your blog is a great place to display a subscription button, the archives, pictures of products, pictures of you, and other things as well. However, your sidebar is also a great place to promote your landing page. If you know your landing page has a high conversion rate, you should be focused on getting people to visit that landing page instead of seeing a subscription box with a low conversion rate that says something like, “Enter your email address.” Promote the stuff that works before everything else.

I promote my landing page on my blog’s sidebar with the picture of my free eBook 27 Ways To Get More Retweets On Twitter. When people click on the picture of my book, they are immediately brought over to my landing page that has a higher conversion rate than my blog’s subscription box.

 

#4: Promote Your Landing Page At The End Of Every Blog Post

Most of the people who read blog posts to the end stuck with the blog post because it provided value. At this point, your visitor probably appreciates the value you provided in your blog posts. Some of these visitors may feel inclined to subscribe to your blog, but they need calls-to-action. At the end of your blog posts, promote a landing page related to that particular blog post. This landing page can promote a free eBook of a continuation of the blog post, a lengthy guide about a different aspect of the topic you discussed in that blog post, a short video about that topic, or something else.

Many visitors who appreciate the value of your content, read to the end, and then see the call-to-action will click on the link, go to the landing page, and then enter their information. You can also have a form at the bottom of every blog post asking for an email address to get people to subscribe without going to your landing page (just be sure to talk about the free prize the visitor will get after subscribing to your blog).

 

#5: Post Your Landing Page On Your Social Networks Every Day

No matter how big or small your social media audience is, that audience consists of a group of people who reads your content. If you repeatedly promote your landing page every day, your social media audience will eventually notice and click on the link to your landing page.

If you decide to promote your landing page every day, you should be sending at least 10 different posts every day about articles and topics other than your landing page. You want to promote your landing page, but you don’t want your feed to simply consist of post after post with you constantly telling your audience to subscribe to your blog. If you occasionally tell your social media audience to subscribe while providing valuable content, the people in your social media audience will be more likely to visit your landing page and join your email list.

 

#6: Include It In Your Email Signature

The email signature in my opinion is one of the most underrated ways to market yourself. Email conversations tend to be the longest interactions we have with people on the web. The longer these interactions build, the more likely someone will be to join your email list.

However, the only way to get someone to join your email list is with a call-to-action. Few people go into a long conversation thinking, “When I have time available, I just have to subscribe to that person’s blog.” That is why the call-to-action comes in handy. At speaking events, bloggers encourage the attendees to subscribe to their blogs. At the bottom of your email signature, you can encourage people to visit your landing page and subscribe to your blog. When you promote your landing page in your email signature, be sure to use P.S. because that is the second most read part of an email. A P.S. is like a second headline.

[tweetthis url=”http://bit.ly/1K85AHD”]The P.S. part of an email is the second most read part of the entire email.[/tweetthis]

 

In Conclusion

Your landing page is one of the most important pages on your blog, but in order for it to get numerous conversions, that landing page needs to attract visitors. Just like any blog post, YouTube video, or any other piece of content on the web, a landing page cannot survive on its own. Landing pages need to be promoted on your blog, social network, and other areas just like any blog post on your blog. If you do not have a landing page, I highly recommend making one now. In case you were wondering, I use Optimize Press to create my landing pages.

Which tactic for promoting landing pages did you like the most? Do you use any other tactics to promote your landing pages? Please share your thoughts and advice below.

6 Ways To Grow Your Email List With Social Media

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Grow Your Email List With Social Media

Did you know that your email list reflects your income? This is a powerful statement that has been backed by marketers throughout the industry. Some of the marketers who back this statement have tens of thousands of subscribers. Others have over 1 million. Their earnings don’t lie. The people with tens of thousands of subscribers are making six figure incomes, and the people with millions of subscribers make millions of dollars in income every year.

Many people who focus their time on growing a large social media audience may feel silly, wondering where all of those hours went. I know the feeling. Before I optimized my blog to get more subscribers, my income level would be the same even when my Twitter audience started to grow at a rapid pace. At some points, I wondered why I didn’t just entirely switch from growing my social media audience to growing an email list.

The truth, I quickly realized, is that they both help each other grow. Trying to grow a social media audience and growing an email list at the same time allows those two areas to grow faster than they would if you focused on one area at a time. You can promote your social networks to your email list, and you can promote your landing pages on your social networks.

This article will discuss six of the methods you can use to grow your email list with the help of social media. Stumbling across these methods allowed me to more effectively utilize my Twitter presence. Twitter is now one of my streams of indirect revenue that continues to build my email list, a direct source of revenue. The same can be true for any social networks, but only if you implement these six methods:

 

#1: Pin Your Landing Page To The Top Of Your Social Media Feeds

Twitter and Facebook give its users the option to pin one of their posts to the top of their feeds. These posts automatically get seen by everyone who visits your social media account’s page which gives those pinned posts more visibility. You can use these pinned posts to promote your blog’s landing pages that are designed to get more subscribers.

If you don’t have a landing page for your blog yet, then you need to create one. I use Optimize Press for my landing pages.

 

#2: Promote Your Landing Pages Every Day

Even if your landing page is pinned to the top of your feed, not everyone will check out your feed. Some people who view your tweet or Facebook post may decide to read the post but not click on your name. In these cases, the pinned landing page never gets seen.

That is why it is important to promote your landing page every day. Some social media marketers tweet promote their landing pages 10 times every day. Promoting your landing page every day will give that landing page more attention. The extra attention your landing page gains from constantly getting reposted over a long period of time will lead to more subscribers.

 

#3: Offer An Irresistible Free Prize On Your Landing Page

Landing pages with irresistible free prizes convert better than landing pages without irresistible free prizes. You want your free prizes to align with your niche and your audience’s interests. On this landing page, I give away my eBook 27 Ways To Get More Retweets On Twitter. You want to lead people to a landing page that converts well, not a landing page that simply begs for a name and email address.

 

#4: Create And Promote Multiple Landing Pages 

Once you create one landing page, you can create another landing page with its own free prize, and then another one after that. As you increase your library of free prizes, one of those free prizes is bound to get a visitor’s attention. If you write one book about SEO, another book about social media, and another book about growing an email list, then you will have more free offers that can potentially lead to more subscribers.

You can lead repeat subscribers through different autoresponders based on which list they subscribe to. You can use these autoresponders to provide value and eventually promote one of your products that is related to the free prize. This is a great strategy to get more sales. Kim Garst utilizes this strategy very effectively. She has multiple landing pages that she promotes on Twitter every day, and each of those landing pages has its own autoresponder sequence that promotes her own products that are related to her free prizes.

 

#5: Grow Multiple Social Media Audiences

Once you grow a large audience on a social network, look for the next social network to master. The more social networks you master, and the larger those audiences grow, the more visibility your landing pages will get. More visibility for a landing page never hurt any marketer. You can use some of the revenue you generate from your new subscribers to promote your social networks to the next level. I have been experimenting with buying visibility from Twiends to grow my Twitter audience (this is different from buying fake followers. I would never do that to my reputation), and by the end of 2015, my goal is to utilize Facebook Ads. No matter how large your social media audience is now, it can always grow.

 

#6: Provide Valuable Content

Consistently providing valuable content over a long period of time is what entices people to enter their name and email address on your landing pages. Numerous people who visit your landing pages will have read some of your blog posts. When your potential subscribes decide whether the free prize is truly worthy of an email address or not, those potential subscribers will think of the value you provide in your blog posts.

Providing valuable content for free is okay. It allows you to build the long-term relationships that lead to returning customers.

 

In Conclusion

Social media is the best source of indirect revenue on the web. Where you lead people on your social networks determines how much of your revenue your social networks are responsible for. One of the most powerful ways to generate revenue with your social networks is by promoting landing pages so you can grow your email list. Promoting the landing pages you currently have and create others in the future so you can get more subscribers and put your current subscribers into new autoresponder sequences.

What were your thoughts on the methods discussed in this article? Did you have a favorite? Do you have an additional method that you use to grow your email list with social media? Please share your thoughts and advice below.

Three Components That You Need To Include In Your Free Report

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3 components that you need to include in your free report

Free reports entice people to subscribe to your blog. They are informative, lengthy articles that provide the kind of value that your targeted audience is looking for. The more similar your free report’s topic is to your blog content, the more subscribers you are going to get.

However, many people forget to include certain components in their free reports. Although adding these components to your free report may only take a few minutes at most, they can bring forth powerful results These components have the power to increase blog traffic, boost social proof, and get more sales.

 

#1: Links To Individual Blog Post.

When you see the opportunity in your free report, include a link to a related blog post. Including links to related blog posts allows you to boost your blog traffic and bring more attention to certain blog posts that either need the attention or need to get ranked higher on Google.

If your free report is about productivity, you can include a link to a blog post about time management. If the person enjoys your free report and gets to the link, that person will be more likely to click on the links to read your various blog posts. Then, if you have an irresistible blog, that person will stick around for a while. The more this person sticks around, the happier that person will feel about subscribing to your blog.

Better yet, the more someone sticks around, the most that person will trust in your ability to produce valuable content. This trust is important because it means returning visitors and sales for your future products.

 

#2: Social media icons.

At the end of your free report, show people where they can find you on social media. You want people to connect with you on social media because that’s where conversations take place. You can interact with these people on your social networks and with enough interaction, some of these people may decide to share your blog posts.

Getting people to share your blog posts may lead to more subscribers, and then the process will simply continue as long as you continue to grow your email list.

Including clickable pictures of the icons that lead to your social media profiles is the ideal way to promote your social media accounts. If you have a big following on your social networks, be sure to utilize social proof so more people are enticed to follow you and buy your products.

 

#3: One product.

At the very end of your free report on a separate page from the social media icons, mention a product you made that is similar to your free report. If you have a book about Facebook, create a free report about Facebook so you are able to promote your book at the end. People who enjoyed your free report will be more likely to buy one of your products.

If you only distribute your free report to someone who subscribes to your blog, that person was already willing to enter their email address and get notifications from you straight to their inbox. After getting the free report, reading through it, and enjoying it, some of your readers may buy the product similar to the report. However, you are only going to get the sales for your product if you include a link to the product in your report.

It is important to remember that many of the people who are reading your free report for the first time may not be ready to buy from you right away. That means if you give your readers dozens of options to choose from, they will feel overwhelmed. Only giving your readers one product will boost the likelihood of that product making more sales compared to promoting dozens of different products to start the relationship.

 

In Conclusion

A free report is a great way to gain subscribers, but a free report can be more than that. Free reports have the ability to drive traffic to your blog, boost your sales, and optimize on your social proof. By taking a few minutes to go through your report, you can get better results from that report.

Do you have any additional tips for enhancing a free report?

5 Reasons Why I Decided To Use iContact Instead Of WordPress To Send Emails

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iContact

I recently made the switch from WordPress’ free emailing service to iContact. I knew that if I wanted to reach tens of thousands of subscribers, something needed to change. Now I am wondering why I did not make the switch before. iContact has proven to be a more powerful option than WordPress’ free emailing service, and here’s why:

  1. iContact allows me to customize the emails I send out. Instead of being linked to an RSS Feed and sending out an email each time I come out with a new blog post, iContact gives me the power to craft my own emails and include links to blog posts. This allows me to send one email every week containing links to all of the blog posts that I published that week.
  2. iContact allows you to create autoresponders. Autoresponders are a series of emails that everyone gets when they subscribe to your blog. You can space out how long it takes for people to receive an email from the autoresponder and use it to promote one of your products in a way that people would want to buy it. WordPress’ emailing service did not provide this option.
  3. iContact allows me to interact with my subscribers in a better way. No matter which service you use, there is a certain degree of automation. iContact allows you to schedule messages while WordPress would just send a message each time you came out with a new blog post. However, iContact allows me to craft my own message which allows me to interact with my subscribers in a better way. I get to ask subscribers how their day was, what they want to do differently, and anything else I want to ask them all in one email.
  4. I have more control over the confirmation and welcome messages. Not only do I get to write anything I want for these two messages, but I also get to change the way these messages look. I decide what the backgrounds for these messages look like, the size of the font, and everything else as well.
  5. More plugin capabilities. There are more WordPress plugin capabilities associated with iContact that WordPress’ free emailing service. Switching over to iContact has allowed me to do numerous things with my blog such as include a subscription form at the end of every blog post. This was previously not possible with WordPress’ emailing service, and now this form at the bottom at every blog post has been responsible for a majority of my subscribers.

There are some costs associated with making it as a full-time blogger. Buying access to an emailing service is one of the best investments any blogger can make to grow their email list. What are your thoughts on iContact and using paid email service options to get access to more features? Please share your thoughts below.

6 Tips To Expand Your Blog Audience

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Growing Blog Traffic Statistics

The size of your blog audience is one of the determining factors of how far your content spreads and how many sales you make. Many of the successful bloggers who have turned blogging into a full-time income also have low Alexa ranks to boast about. The low Alexa ranks indicate that those blogs are popular and getting thousands of daily visitors. Your blog’s growth may be the difference between the sales you are getting now and the extra sales you could be getting later. In order to expand your blog audience, follow these six tips.

  1. Grow your social media audience. The bigger your social media audience is, the more people you will be able to reach. The best way to grow your social media audience is by growing a targeted following. Growing your social media audience is one of the best ways to boost your blog’s SEO.
  2. Get people to stay on your blog longer. The longer someone stays on your blog, the more likely that person is to visit your blog in the future. If you are able to get numerous returning visitors to your blog, those visitors will continuously share your content and tell their friends about you. Some of the ways to get people to stay on your blog longer are by making your blog load faster and reducing your blog’s bounce rate.
  3. Write blog posts consistently. If you are consistently writing blog posts, your visitors will have a reason to come back to your blog every day and eventually subscribe to your blog. Writing blog posts on a consistent basis will allow you to get more blog traffic, and as you add more blog posts to your blog, math will start to work in your favor. If your blog has 100 blog posts, each blog post needs to get 10 visitors every day in order for the blog to bring in 1,000 daily visitors. However, if your blog has 1,000 blog posts, then each blog post needs to bring in 1 visitor every day in order for you to achieve the goal of getting 1,000 daily visitors. You need to ensure that your blog posts are valuable enough to be something that others would want to visit.
  4. Get on more podcasts and interviews. Radio Guest List has been a powerful tool for me to get featured on more podcasts and interviews. Although my credentials help, I have been able to get opportunities from Radio Guest List that I would not have gotten before. What you can also do now is create a page on your blog that tells people you can do public speaking and get interviewed. What you need to do for the long term is build your presence so you become someone that others would want to interview.
  5. Make sure you are getting the most out of your individual visitors. It’s great to have numerous visitors, but you also want to make sure you are getting the most out of your individual visitors. If you cannot optimize on 50 engaged visitors, then how are you going to optimize on thousands of engaged visitors. Set up your blog so people would want to subscribe and buy your products.
  6. Get more people to subscribe to your blog. It is essential to get as many people as possible to subscribe to your blog. The bigger your list is, the more people there are on that list to buy your products. All you need to do at that point is send emails to your subscribers that they enjoy. Getting more blog subscribers is as easy as pie if you know how.

Growing your blog audience is an important way to spread on the web, get more subscribers, get even more visitors and get more sales. What were your thoughts on the list? Did you have a favorite tip or an additional tip (or both)? Please share your thoughts and advice below.

How I Plan To Massively Increase My Email List

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Email-List-2

With over 120,000 Twitter followers and over 10,000 Pinterest followers, growing a social media audience has become easy. Now my top priority is growing my email list. Since this blog’s creation, it has gained a few thousand subscribers. Although it’s a great start, I want to be have tens of thousands of subscribers, and several marketers emphasize how “the money is in the list.”

I have a plan in place for accomplishing this goal, and part of the plan is good news for everyone here. A free gift I give to my subscribers is the Pinterest Mastery video tutorial. In addition to this gift, I will also be writing free guides that will be shared exclusively to my subscribers. That means if I decide to write a quick guide containing 25 different methods to get more repins on Pinterest or something similar, I am going to share it with you if you have subscribed to my list.

Another big change I have already made is using iContact to deliver all messages. This gives me superior flexibility as well as a new structure for sending out emails. In the past, I used WordPress’ subscription option which sent out emails seconds after I came out with a new blog post. With iContact, I will now be sending an email to my subscribers every week with links and short descriptions for the blog posts published that week. Anyone who remains subscribed to the WordPress option will still get emailed when I come out with new blog posts, but I am going to move everyone over from that list to my list on iContact.

In order to focus more of my time into writing the informative guides for my subscribers and launching more products, I will only be writing one blog post every day. Anyone who subscribes to my email list will be sent an exclusive blog post every week via email that will never get featured on this blog. That means if you want more of my content, join the list.

Although I am putting in an extensive amount of work into growing my email list, I am one person, and I need your help. If you subscribe to my email list, you will get the free Pinterest Mastery Video Tutorial just like before. The only difference is that I am working on a guide that contains 27 different methods to get more retweets on Twitter. Right when the guide is finished, I will distribute it to everyone on the list, and anyone who wants the guide in the future just has to subscribe. I also encourage you to spread the word to your friends because there is strength in numbers in accomplishing big goals.