Traffic

5 Steps To Get On More Webinars And Podcasts

August 3, 2014 by Marc Guberti Leave a Comment

Mobile Podcasting

Getting on webinars and podcasts allow you to show off your expertise in a certain area and interact with other audiences. However, few people know how to get on a webinar or podcast to share their expertise. These people want to interact with more audiences, but they don’t know how to reach those other audiences. I remember when I always dreamed of getting on webinars and podcasts because at the time, it was something close to impossible. Now I have been on multiple webinars and podcasts. In order to get on more webinars and podcasts, follow these five steps.

Build your credibility. The more credibility you have, the more reasons someone has to interview you on their webinar or podcast. Building your credibility will help you out in additional ways as well.
Post valuable content. People will only invite you on their webinar or podcast if they know you are going to provide their audience with value. By posting valuable content on your blog, your YouTube videos, and anywhere else you are, these people will be more likely to include you in their next webinar or podcast episode.
Grow your own audience. The people who have their own webinars and podcasts are looking for more exposure just as much as you are. There is always an incentive for a webinar or podcast owner to interview someone who has a big audience that can promote the webinar or podcast.
Be on YouTube. Posting valuable content on a blog and being on YouTube are two different things. In order to conduct a webinar or a podcast, the guest needs to do most of the talking. The person in charge in most cases will just give you a quick intro, ask you questions, and say a quick comment each time you answer a question. Being active on YouTube shows a webinar or podcast owner that you can talk about your niche for a long period of time.
Webinar and podcast shows begets more opportunities. As you get on more webinar and podcast shows, more people will come to you asking if you can be on their next show. After showing off that you can do fine on a webinar or podcast, the fear that some owners may have will be gone. They know that you can do a good job which means they would be happy to have you on their next show.

Those are the five steps to get on more webinars and podcasts. By getting on webinars and podcasts, you will be able to grow your audience and interact with people who you would have never been able to interact with before. What are your thoughts on the list? Do you have any additional tips on getting invited to go on more webinar and podcast shows? Please share your thoughts and advice below.

Social Media Is Not For Making Money

August 3, 2014 by Marc Guberti 2 Comments

You can try to make money on social media, but that’s not how it works. When people look for the extra dollar to put in their pocket, they give social media advertising a try. They use Sponsored Tweets, MyLikes, or something similar. Have you used any of those advertising options? Whether you have used them or not, chances are you have heard of them. I used to be just like anyone else and use these advertising services, and there was a point when I even recommended them.

However, social media is for building connections and getting people to visit your blog. It’s on your blog where you make the money, and social media is used to get more people to visit your blog. If you tweet an ad, you are losing out on a blog visitor who may have bought one of your products.

The next time you hear about Ad.ly links, sponsored posts, or anything like that, refrain from using those types of content in your social media strategy. A social media strategy that is going to bring in long-term revenue instead of the short-term revenue from advertisements is one that brings people to a blog with products available.

What are your thoughts on social media advertising? Please share your thoughts below.

3 Reasons To Ask Questions In Your Blog Posts

August 2, 2014 by Marc Guberti 4 Comments

Questions

In a world where everyone focuses on quality content, SEO, and getting more traffic, there is a tiny detail that many bloggers forget to include in their blog post. Not including this element of a blog post makes these bloggers lose engagement and strong connections (some of those connections lead to sales). The element of a blog post that most people forget about is asking questions.

I always make sure I see one question in a blog post that I publish. I actually search for the question mark using the word finder just to make sure. The reason I make sure I am asking questions in my blog posts is because there are three powerful outcomes of asking questions in your blog posts.

Your visitors will feel as if they are having a conversation with you. Asking a question in one of your blog posts starts a dialogue. The visitor has to think of an answer to that question. Then, as you ask more questions in your blog posts, the conversation will build. How do you think I am doing with this blog post so far? Your response is the continuation of our conversation that is currently taking place.
You blog posts will get more comments. If you ask questions, you will start a conversation. The only problem for the particular conversation taking place (such as the one in this blog post), a visitor cannot ask a blogger a question and get a quick response. I can ask you how your day was and get a quick response. If you ask me how my day was, you would still be staring at a blank screen. In order to get a response from me or any other blogger who asks questions, a visitor would have to leave a comment below to get the proper response. How many comments do your blog posts get? Imagine what would happen if you could double that number. Asking questions throughout your blog posts makes that possible.
Passive reading turns into active reading. If there are no questions in a blog post, then the visitor is passively reading that blog post. When you ask a question, you are turning passive reading into active reading. You are forcing your visitor to go from scrolling through your content to think of an honest answer.

Those are the three big reasons why you need to ask more questions in your blog posts. How did you like the blog post? What are your thoughts on asking questions in your blog posts? Please share your thoughts below.

How To Put More Of You In Your Own Writing

August 1, 2014 by Marc Guberti 4 Comments

Chances are as you write more blog posts, you will do more digging on the web to find good ideas. For most bloggers, that means reading other people’s blogs and writing similar blog posts. Chances are people do the same thing to your blog and write similar blog posts. I have a blog post called 10 Ways To Get More Twitter Followers, but I am sure that there are numerous blog posts that are similar. Performing a Google search on this phrase leads to many results.

An additional problem is that as we read enough content, we start to like some of the writers. Then, we write content just like those writers without putting our own personalities into our content. It is important to look up to writers for idea, but it is also important to put who you are into your content. Other writers are here to give you ideas, but in the end, you need to express your inner voice.

There are hundreds of blogs like yours. I’d even take it a step further and say that there are thousands of blogs like yours, and that also applies for blog posts on the web that are similar to yours. The answer isn’t to accuse the other bloggers of plagiarism. The answer is you. To be more specific, your personality is the answer.

The key to expressing your personality is by writing something that no one else could have (or had the guts to) write. Mike Michalowicz does a fantastic job at expressing his personality in his blog posts. Here was one of his blog posts he used to promote his book Profit First. You’ll either get a good kick out of the blog post or wonder why I even decided to mention it in the first place. That’s Mike’s personality, and he is not afraid to show it.

The point of this blog post is not for you to rave about yourself. The point of this blog post is that it is okay to show your personality. This blog post isn’t going to destroy Mike Michalowicz’s reputation. In fact, most of the people in his audience probably liked the blog post. They respect the honesty in sharing a personal perspective (and some of us also appreciated the laughter).

Be who you are. Don’t act as one person at home and act as another person through your content. Then how are you going to act when you speak at the podium? The best thing to do is to read your content out loud as if you were having a conversation with someone, and they wanted you to recite one of your blog posts. Then, think of side comments you would have said if you were having a conversation with your friends. Then, add those side comments into the exact location of your content in which the mock conversation was taking place.

Show off your personality so people know who you are. Act as the same person in everything you do.

3 Ways To Know Whether You Have A Powerful Presence Or Not

July 30, 2014 by Marc Guberti Leave a Comment

There are many definitions for what a powerful presence on the web means. To some people, it means more blog traffic. To others, it means having big numbers. That means a big number of followers, a big number of shares, and a big number of views. The bigger they are the better they are. When it comes to knowing whether you have a powerful presence on the web or not, all of those things I just mentioned get thrown out of the window. There are three ways to know whether you have a powerful presence on the web or not. Some of them will sound familiar to the ones I told you to throw out of the window, but they are distinct compared to the typical metrics people use to determine whether they have a powerful presence or not.

People are honored when you respond to their emails. That’s how you know you’re a celebrity in your niche. There are few people that can make you feel honored by responding you an email. If one person was able to tell you how honored they felt to receive your email, that means there are other people who were honored to receive an email from you but did not tell you. In many cases, the greatest things often go unsaid.
Grow an audience that matters. I did not say get big numbers. There is a difference between having a big audience and having an audience that matters. It is possible to put together a big audience and an audience that matters, but you need to know what kind of audience matters first. An audience that matters is one that shares your content, values your content, and appreciates what you do.
People only buy products because you made them. Chances are there are dozens of other products for people to choose from. As your presence grows, some people will admire you to the point where they will favor your products over other people’s products. If you buy a Seth Godin book, you’ll end up buying as many as you can. That’s how you can tell he has a powerful presence on the web. Some people would buy a book just because his name is on the front cover.

By growing your presence on the web, you also grow your presence outside of the web. You will get the recognition and applauses each time you make a public speech. Big numbers have the power to make your presence look bigger than it really is. Your powerful presence come down to the three things on the list.

Three Super Easy Methods To Increase Your Blog’s SEO

July 28, 2014 by Marc Guberti Leave a Comment

SEO Blueprint

There are many methods to increase a blog’s SEO. Some of those methods are highlighted here, but most of the SEO increasing methods out there take several months of work before they pay off. However, there are certain methods to boost your SEO that do not take much time. In addition, these methods are super easy to implement. Here are the methods.

Include categories for your blog posts. Categories make it easier for people to navigate through your blog. This will result in more people clicking on links and sticking on your blog. As a result, categories lower your blog’s bounce rate, and as people stay on your blog for a longer period of time, they will be more likely to buy your products or subscribe.
Add tags to your blog posts. A tag is a word or phrase that someone searches into Google (or another search engine) and finds your blog. Tags work like exclamation points which means the more tags you have, the less useful they are. My recommendation is to have 2-5 tags for each of your blog posts.
Include keywords in your blog posts. Keywords strengthen your tags and allow people on search engines to easily find your blog based on search terms. When you include keywords in your blog, you must avoid stuffing keywords in your blog posts. A good rule of thumb is to use a keyword at least five times, but if that keyword appears in every sentence or every other sentence, that keyword needs to be reduced. Just come up with synonyms for your keywords and you’ll be fine.

Those are the three super easy ways to boost your blog’s SEO. What are your thoughts on the list? Do you have any additional super easy methods you would like to share? Please share your thoughts and advice below.