Marc Guberti

5 Steps To Get On More Webinars And Podcasts

August 3, 2014 by Marc Guberti Leave a Comment

Mobile Podcasting

Getting on webinars and podcasts allow you to show off your expertise in a certain area and interact with other audiences. However, few people know how to get on a webinar or podcast to share their expertise. These people want to interact with more audiences, but they don’t know how to reach those other audiences. I remember when I always dreamed of getting on webinars and podcasts because at the time, it was something close to impossible. Now I have been on multiple webinars and podcasts. In order to get on more webinars and podcasts, follow these five steps.

Build your credibility. The more credibility you have, the more reasons someone has to interview you on their webinar or podcast. Building your credibility will help you out in additional ways as well.
Post valuable content. People will only invite you on their webinar or podcast if they know you are going to provide their audience with value. By posting valuable content on your blog, your YouTube videos, and anywhere else you are, these people will be more likely to include you in their next webinar or podcast episode.
Grow your own audience. The people who have their own webinars and podcasts are looking for more exposure just as much as you are. There is always an incentive for a webinar or podcast owner to interview someone who has a big audience that can promote the webinar or podcast.
Be on YouTube. Posting valuable content on a blog and being on YouTube are two different things. In order to conduct a webinar or a podcast, the guest needs to do most of the talking. The person in charge in most cases will just give you a quick intro, ask you questions, and say a quick comment each time you answer a question. Being active on YouTube shows a webinar or podcast owner that you can talk about your niche for a long period of time.
Webinar and podcast shows begets more opportunities. As you get on more webinar and podcast shows, more people will come to you asking if you can be on their next show. After showing off that you can do fine on a webinar or podcast, the fear that some owners may have will be gone. They know that you can do a good job which means they would be happy to have you on their next show.

Those are the five steps to get on more webinars and podcasts. By getting on webinars and podcasts, you will be able to grow your audience and interact with people who you would have never been able to interact with before. What are your thoughts on the list? Do you have any additional tips on getting invited to go on more webinar and podcast shows? Please share your thoughts and advice below.

Social Media Is Not For Making Money

August 3, 2014 by Marc Guberti 2 Comments

You can try to make money on social media, but that’s not how it works. When people look for the extra dollar to put in their pocket, they give social media advertising a try. They use Sponsored Tweets, MyLikes, or something similar. Have you used any of those advertising options? Whether you have used them or not, chances are you have heard of them. I used to be just like anyone else and use these advertising services, and there was a point when I even recommended them.

However, social media is for building connections and getting people to visit your blog. It’s on your blog where you make the money, and social media is used to get more people to visit your blog. If you tweet an ad, you are losing out on a blog visitor who may have bought one of your products.

The next time you hear about Ad.ly links, sponsored posts, or anything like that, refrain from using those types of content in your social media strategy. A social media strategy that is going to bring in long-term revenue instead of the short-term revenue from advertisements is one that brings people to a blog with products available.

What are your thoughts on social media advertising? Please share your thoughts below.

The Three Types Of Products You Need To Make A Six Figure Income

August 2, 2014 by Marc Guberti 2 Comments

Every time I look at the extra money I could potentially be making, I look towards ads. Then, I quickly realize that there is a better way, and ads are not the answer to making six figures every year. The answer to making money with a blog and more money in general is with products. By having more products available to your potential customers, the more likely they will become returning customers. There are three products you need to sell. Having these three products available will guarantee that you get more returning customers and bigger commissions.

The inexpensive product. Depending on the product you are selling, the price of that product can be anywhere from $1 to $49. You want this product to be one that generates a high volume of sales so people read your content and become interested in what you have to say.
The subscription based product. This type of product generates a recurring revenue because members pay on a monthly basis. If you have 10 members who are each paying $100 every month, you would be making $1,000 every month. You need to have a recurring revenue strategy added to your business plan so you can rest assured that a product is going to bring in more money.
The high-priced products. A high-priced product gets less sales than an inexpensive product but brings in more commission. It is easier to make $1,000 every month selling a $500 training course than it is to sell a $10 book. You only need two sales for the training course while you need 100 sales every month for the book. High priced products make it easier for you to reach certain goals with less sales, but in order to have a high-priced product, you need to put in an immense amount of work and effort.

These three product options will satisfy your potential customers. Many of them will look for a low-priced product. That’s when the inexpensive book or training course comes in. In addition, others will want a subscription based product that gives them value so they can avoid an expensive product. Finally, there is the high-priced product for anyone who has enough money in their pockets to get the best product you have ever launched (it has to be your best one). Having these three products and creating more in the process will allow you to make six figures every year. That definitely beats advertising!

3 Reasons To Ask Questions In Your Blog Posts

August 2, 2014 by Marc Guberti 4 Comments

Questions

In a world where everyone focuses on quality content, SEO, and getting more traffic, there is a tiny detail that many bloggers forget to include in their blog post. Not including this element of a blog post makes these bloggers lose engagement and strong connections (some of those connections lead to sales). The element of a blog post that most people forget about is asking questions.

I always make sure I see one question in a blog post that I publish. I actually search for the question mark using the word finder just to make sure. The reason I make sure I am asking questions in my blog posts is because there are three powerful outcomes of asking questions in your blog posts.

Your visitors will feel as if they are having a conversation with you. Asking a question in one of your blog posts starts a dialogue. The visitor has to think of an answer to that question. Then, as you ask more questions in your blog posts, the conversation will build. How do you think I am doing with this blog post so far? Your response is the continuation of our conversation that is currently taking place.
You blog posts will get more comments. If you ask questions, you will start a conversation. The only problem for the particular conversation taking place (such as the one in this blog post), a visitor cannot ask a blogger a question and get a quick response. I can ask you how your day was and get a quick response. If you ask me how my day was, you would still be staring at a blank screen. In order to get a response from me or any other blogger who asks questions, a visitor would have to leave a comment below to get the proper response. How many comments do your blog posts get? Imagine what would happen if you could double that number. Asking questions throughout your blog posts makes that possible.
Passive reading turns into active reading. If there are no questions in a blog post, then the visitor is passively reading that blog post. When you ask a question, you are turning passive reading into active reading. You are forcing your visitor to go from scrolling through your content to think of an honest answer.

Those are the three big reasons why you need to ask more questions in your blog posts. How did you like the blog post? What are your thoughts on asking questions in your blog posts? Please share your thoughts below.

Are You Guilty Of These Five Twitter Mistakes?

August 1, 2014 by Marc Guberti 14 Comments

Twitter is growing, and its growth shows no signs of stopping. Even as it Twitter continues to grow, mistakes are still being made at a regular basis. Some of these mistakes make you look like a newbie while others hinder your growth and make you look like a robot. Out of all of the mistakes people make on Twitter, there are five mistakes that show up the most.

Not engaging with your followers. You need to engage with your followers to build strong connections. Your audience gets to know you better if you interact with them. If you do not engage with your followers, then some people will think you are a robot. Here are some ways to engage with your followers.
Not having a good avatar. If your bio picture is not a picture of you or your company’s logo, then you do not have a good avatar. Your avatar is how people see you on Twitter, so make that avatar something that people would be happy to see. If you are looking for an avatar, just take a good selfie of yourself with your phone and use that for your avatar.
Tweeting too much. Many people send out 10 tweets within 1 minute. That is too many tweets to send out in a short amount of time, and some people will get irritated to see the same person on their timeline 10 times in a row. That may result in some people in your audience unfollowing you.
Not tweeting enough. I always got confused when the blogger contradicted himself/herself, but this contradiction makes sense. People hear that tweeting too much results in unfollows, but that kind of tweeting refers to sending out too many tweets at once. You can schedule tweets throughout the day so your followers read your tweets at a comfortable rate. I send out one tweet every 20 minutes. Ever since I made the move, I have gotten more engagement and followers.
Not sharing enough of you the right way. “The right way” is in Italics for a reason. Many people promote themselves just for the sake of promoting themselves. Readers want value and won’t click on a link just because it’s your blog post. Your content needs to be the type of valuable content that your targeted audience wants to read. In addition, if your content is valuable for your targeted audience, they will want more of your content. In this case, you can tweet links to your blog posts all day long, and your followers will be grateful for the value.

Twitter mistakes are made too often. If you are making these mistakes, then you need to get them fixed as soon as possible. Are you guilty of these mistakes?

How To Put More Of You In Your Own Writing

August 1, 2014 by Marc Guberti 4 Comments

Chances are as you write more blog posts, you will do more digging on the web to find good ideas. For most bloggers, that means reading other people’s blogs and writing similar blog posts. Chances are people do the same thing to your blog and write similar blog posts. I have a blog post called 10 Ways To Get More Twitter Followers, but I am sure that there are numerous blog posts that are similar. Performing a Google search on this phrase leads to many results.

An additional problem is that as we read enough content, we start to like some of the writers. Then, we write content just like those writers without putting our own personalities into our content. It is important to look up to writers for idea, but it is also important to put who you are into your content. Other writers are here to give you ideas, but in the end, you need to express your inner voice.

There are hundreds of blogs like yours. I’d even take it a step further and say that there are thousands of blogs like yours, and that also applies for blog posts on the web that are similar to yours. The answer isn’t to accuse the other bloggers of plagiarism. The answer is you. To be more specific, your personality is the answer.

The key to expressing your personality is by writing something that no one else could have (or had the guts to) write. Mike Michalowicz does a fantastic job at expressing his personality in his blog posts. Here was one of his blog posts he used to promote his book Profit First. You’ll either get a good kick out of the blog post or wonder why I even decided to mention it in the first place. That’s Mike’s personality, and he is not afraid to show it.

The point of this blog post is not for you to rave about yourself. The point of this blog post is that it is okay to show your personality. This blog post isn’t going to destroy Mike Michalowicz’s reputation. In fact, most of the people in his audience probably liked the blog post. They respect the honesty in sharing a personal perspective (and some of us also appreciated the laughter).

Be who you are. Don’t act as one person at home and act as another person through your content. Then how are you going to act when you speak at the podium? The best thing to do is to read your content out loud as if you were having a conversation with someone, and they wanted you to recite one of your blog posts. Then, think of side comments you would have said if you were having a conversation with your friends. Then, add those side comments into the exact location of your content in which the mock conversation was taking place.

Show off your personality so people know who you are. Act as the same person in everything you do.